Area Sales Manager at Brandbridge… · Chennai

Role & responsibilities:

• Own city GMV target and sell-through performance across ~450 outlets
• Run daily sales beats through Sales Executive team (~30 SEs)
• Drive replenishment orders - reorder cadence, velocity tracking, stock correction
• Enforce assortment discipline - outlet segmentation drives what goes where
• Execute brand activations as per Brand Activation Calendar and agreements
• Own ongoing in-store marketing activities - sampling, displays, promotions
• Coordinate merchandising and activation execution within the city
• Track and report sell-through velocity, reorder rates, and activation lift at store level
• Manage ~30 Sales Executives - hiring, daily task allocation, performance tracking
• Design and execute beat plans and coverage norms for the city
• Coordinate with BD Manager on store readiness and activation handoff
• Escalate non-compliant stores or underperforming SKUs

Preferred candidate profile:

• Graduate is mandatory; MBA is preferred.
• Mandatory experience in Modern Trade (MT) and/or Standalone Modern Trade (SAMT).
• Candidates with only General Trade (GT) experience will not be considered.
• Mandatory category experience in Food & Beverage.
• Experience in the Personal Care category is preferred.
• Proven experience managing field sales teams of approximately 20 Sales Executives.
• Open to candidates from both established and smaller FMCG companies with relevant experience.
• Exposure to Profit & Loss (P&L) management is preferred.