Marketing Effectiveness Engagement Lead at BP · Istanbul

Marketing Effectiveness Engagement Lead Location: Türkiye - Atasehir, Istanbul Entity: Customers & Products Job Family Group: Marketing Group Job Description: It's more than just oil. It's liquid engineering. Castrol provides all the oils, fluids and lubricants the world needs, for every driver, every rider and every industry. Castrol is here to serve every driver, every motorcyclist and every industry on earth. We do this through Liquid Engineering. That means crafting high performance oils, lubricants, fluids and greases for every application you can imagine. We also know that you need every part of your world to run efficiently, so we lubricate every part of the car or motorcycle you own, the escalators at your local shopping mall, the elevator at your office, and even the production line that made your refrigerator. We are here for you in the world's mines and quarries, its cruise ships and airliners, its wind farms and wheat fields. Whatever you need, we help make it happen. About the role The Marketing Effectiveness Engagement Lead supports the measurement and evaluation of marketing performance across the business. The role focuses on understanding how marketing activity contributes to both business and customer outcomes, with particular emphasis on marketing effectiveness, return on marketing investment and continuous campaign improvement. Working across Global Marketing and local markets, the role helps ensure consistent use of performance measurement frameworks and insights. It supports decision‑making by translating analysis into clear, practical recommendations that inform planning, optimisation and investment choices. What you will deliver Enable the consistent use of marketing effectiveness frameworks to assess the impact of marketing activity on business and customer outcomes Lead the application of Marketing Mix Modelling (MMM) across markets to evaluate channel performance and contribution to sales Define and track shared performance measures, including ROMI, CLV and marketing ROI, aligned with commercial objectives Analyse marketing performance data to identify opportunities, assess results and recommend improvements Manage key elements of MMM activity, including spend taxonomies, data quality checks and governance processes Work with market teams to track recommended, planned and delivered benefits from marketing effectiveness insights and highlight areas requiring action Share clear insights that support campaign optimisation, annual planning and budget allocation decisions Provide analytical input on specific marketing activities such as campaign performance, agency effectiveness and investment prioritisation Support the development of marketing effectiveness capability by promoting consistent, insight‑led ways of working across Marketing What you will need to be successful Experience in marketing analytics, marketing efficiency, MMM or a closely related field Ability to translate data and analysis into clear, actionable recommendations for marketing and commercial stakeholders Experience applying performance measurement frameworks and success metrics Confidence working across cross‑functional teams and with external partners or agencies Strong communication skills, with the ability to explain complex analysis in a structured and accessible way Good organisational skills and the ability to manage multiple pieces of work at the same time Why join us? At castrol, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others! We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Reinvent your career as you help our business meet the challenges of the future. Apply now! Travel Requirement Negligible travel should be expected with this role This role is not eligible for relocation This position is a hybrid of office/remote working Agility core practices, Agility core practices, Analytical Thinking, Brand Management, Business Acumen, Commercial Acumen, Communication, Creativity and Innovation, customer and competitor understanding, Customer centric thinking, Customer Journey Mapping, Customer Segmentation, Customer Service Design, Customer Value Proposition, Delivers an effortless customer experience, Developing creative marketing content, Digital Fluency, Generating customer insights, Loyalty Management, market, Marketing strategy, Offer execution and growth, Proposition development, Retail Category Management, Sector {+ 1 more} Legal Disclaimer: We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us. If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.