Marketing Activation Specialist – Italy at BP in Italy - Milan

Marketing Activation Specialist – Italy

Location: Italy - Milan · This position is a hybrid of office/remote working

Job Family Group:

Marketing Group

Job Description:

The Marketing Activation Specialist will work closely with the Product, Brand and Comms, Customer and channel, Offer Development and Sales teams to deliver the activation plan for the portfolio. The role will support execution of marketing programmes to support the delivery of volume, turnover, gross margin and market share targets.

• The role will support the execution and deployment of marketing programmes in the designated geographies and lead workstreams within the programmes

• Work closely with Customer and Channel, Product, Brand & Communications, Offer development and Sales teams to adapt and deploy programmes and offers within the market

• Support development of the marketing activation plans for Italy and contribute actively on the development of European initiatives

• Deploy activation programmes customized to the target in the designated geography across channels / market space

• Support tactical marketing interventions within the designated geography

• Support MCO strategic initiatives related to route to market such as SuperShop project, or specific MCO consumer promotions/initiatives

• Accountable for delivering on activation KPIs

• Tracking & monitoring the activation performance and sharing key KPI data

• Work with agencies and RTM partners to plan detailed activation modules

• Ensuring Safe & Compliant on ground activations

• Ensure activation is to budget (ASP / JAF where applicable) and is in full compliance with finance and NPR processes

• Manage the deployment of merchandise & collateral for on-ground activations

• Act as BP Contract Accountable Manager to ensure safe execution of the contracted work while applying the Working with Contractor process throughout

Education

• University degree in Marketing or related discipline or equivalent professional experience

Experience

• Demonstrated experience in marketing or sales, with minimum 2 years’ marketing experience

• Experience of working in complex and challenging global organizations

• Project management and performance monitoring

• Ability to successfully build enduring and productive relationships with colleagues from a broad range of business disciplines

• Strong communication and presentation skills #

• Fluent in Italian and English languages both verbally and in writing

Skills & Competencies

• Market Understanding - basic

• Performance Monitoring - skilful

• Project & relationship management – skilful

• Offer execution & growth - skilful

Travel Requirement:

Some travel may be required with this role, this is negotiable

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans

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Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.