eCommerce Specialist at Bounce in Melbourne, Victoria, AU

Life at BOUNCE BOUNCE is more than a workplace, it's a movement. With over 6.5 million customers each year, 3,000+ team members, and venues across the globe, we're leading the way in action-adventure entertainment, creating experiences that inspire movement, self-expression and human connection. At the heart of BOUNCE is our Tribe. From our Hosts bringing the love on the floor to the specialists behind the scenes driving our growth, every person plays a role in bringing our Purpose to life. Our website is more than a place to book tickets. It's where millions of customers discover BOUNCE, plan their next visit and take the first step into our world. Every click, search and booking is an opportunity to create a better customer experience and grow our business. As we continue our Road Trip to 100 venues, we're looking for an eCommerce Specialist who's passionate about creating seamless digital experiences, leading website development initiatives, using data to drive smarter decisions and turning website performance into commercial results. That's where you come in.

Your Mission As our eCommerce Specialist, you'll own the performance and evolution of the BOUNCE website and help shape the digital journey for millions of customers. Reporting to the Head of Digital, you'll combine commercial thinking, customer insight and digital expertise to optimise the customer experience, improve conversion and support business growth. This isn't just about updating webpages. It's about owning the performance and evolution of our digital ecosystem - from website development and functionality through to UX, SEO, analytics and conversion optimisation. You'll work closely with our development, SEO and media partners to turn customer and commercial needs into digital experiences that perform. Working closely with our Marketing, Brand and Creative teams, along with external web development, SEO and media partners, you'll help ensure our website remains engaging, high-performing and unmistakably BOUNCE.

Why This Role Is Different The BOUNCE experience doesn't start when customers walk through our venue doors. It starts online. From the moment someone lands on our website, they're deciding whether BOUNCE is where they want to spend their next birthday, family outing or catch-up with friends. Every search, click and booking helps shape that first impression. In this role, you'll own that experience. You'll combine customer insight, commercial thinking and digital optimisation to create seamless online journeys that build excitement, inspire confidence and make it easy for customers to jump in. Working across web development, UX, SEO, website optimisation and digital performance, you'll influence how millions of customers experience BOUNCE online. From improving the customer journey and driving conversion to leading website development projects, partnering with agencies and using data to shape future decisions, you'll play a key role in the continued growth of one of Australia's most loved entertainment brands.

What You'll Be Doing Website Performance & Commercial Optimisation

Own the day-to-day performance and trading of the BOUNCE website. Manage website updates, campaigns, promotions and seasonal content. Monitor conversion, customer behaviour and commercial performance to identify opportunities for growth. Optimise landing pages, navigation and customer journeys to improve engagement and bookings. Ensure pricing, venue information and customer content remain accurate and up to date. Use website and customer data to identify opportunities to improve digital performance and commercial outcomes.

Digital Experience & Web Development

Partner with our web development agency to deliver new functionality, enhancements, integrations and bug fixes. Lead the technical coordination of website development initiatives, ensuring requirements are clearly defined, prioritised and delivered effectively. Identify opportunities to improve website functionality, UX and performance across desktop and mobile. Translate business and customer needs into clear briefs and requirements for our web development partners. Lead QA, user acceptance testing and release checks for new website features and functionality. Contribute to and help drive the web development roadmap, prioritising enhancements that improve customer experience, website performance and commercial outcomes. Monitor website functionality and proactively identify technical issues, opportunities and improvements. Work with internal stakeholders and external development partners to ensure website initiatives are delivered to a high standard and within agreed timelines.

SEO Performance & Organic Growth

Partner with our SEO agency to improve search visibility, organic performance and qualified website traffic. Execute on-page SEO improvements, including metadata, internal linking, content optimisation and technical SEO recommendations. Monitor keyword performance, Core Web Vitals, search trends and organic conversion performance. Identify opportunities to strengthen BOUNCE's visibility across traditional search engines and emerging AI-powered search and discovery experiences. Stay across developments in AI search, generative search and changing customer discovery behaviours, translating these into practical SEO opportunities. Use SEO and organic performance data to identify opportunities to improve traffic quality, engagement and bookings.

Analytics & Digital Insights

Monitor website performance using GA4, Power BI and other reporting tools. Analyse customer behaviour, conversion and engagement trends. Turn data into practical recommendations that improve website performance and inform marketing decisions. Track and report on key digital and eCommerce performance metrics. Share insights with stakeholders to support continuous improvement and commercial decision-making.

Marketing Collaboration

Partner closely with Marketing, Brand and Creative to support campaign execution. Coordinate website assets and content for campaigns, promotions and key trading moments. Work with paid media agencies to ensure campaigns align with website trading priorities. Collaborate with internal teams to ensure digital activity supports broader commercial and marketing objectives.

Digital Marketing Support

Support the preparation of paid social briefs, including campaign objectives, requirements and website considerations. Coordinate creative assets and website requirements to support paid social campaigns and key trading initiatives. Maintain regular communication with paid media agencies, providing commercial updates and visibility of priority campaigns, promotions and trade initiatives. Ensure website activity and digital campaigns are aligned to broader commercial and marketing priorities.

What You Bring to the Tribe You're commercially curious and naturally analytical. You enjoy understanding how people behave online and love using data to improve customer experiences. You think beyond maintaining a website - you think about how digital experiences influence customer decisions, drive bookings and support business growth. You're comfortable balancing strategy with execution, equally happy diving into analytics, leading web development initiatives, working with agencies, coordinating campaigns or solving day-to-day website challenges. You're confident working with external partners and can translate business requirements into clear technical briefs, challenge recommendations when needed and keep projects moving. Most importantly, you're excited by the opportunity to help shape the digital experience for one of Australia's most recognisable entertainment brands.

Key Skills & Attributes - The "How You Work"

Commercial mindset with strong customer focus. Analytical and data-driven decision maker. Highly organised with exceptional attention to detail. Strong stakeholder management and communication skills. Curious, proactive and solutions focused. Comfortable managing multiple priorities in a fast-paced environment. Collaborative approach with internal teams and external partners. Confident working across both strategic priorities and hands-on digital execution. Strong alignment with BOUNCE values: Passion, Unity, Accountability and Keeping it Fresh.

Technical & Professional Competencies — The "What You Know & Can Do"

Experience managing and optimising commercial websites within an eCommerce or digital environment. Demonstrated experience leading web development projects and working with external web development partners. Strong understanding of website development processes, including requirements gathering, technical briefing, QA, testing, release management and ongoing optimisation. Hands-on experience using CMS platforms such as WordPress. Experience working with booking platforms or similar customer transaction systems highly regarded. Strong understanding of UX, CRO and customer journey optimisation. Demonstrated experience managing SEO initiatives and agency relationships. Understanding of emerging AI-powered search and discovery and its implications for SEO and organic visibility. Experience using Google Analytics 4 (GA4), Google Search Console and website reporting tools. Experience using Power BI or similar business intelligence platforms highly regarded. Ability to interpret digital performance data and translate insights into commercial actions. Experience working with paid media agencies or supporting digital marketing activity highly regarded.

The Perks of the Tribe At BOUNCE, we bring high energy, high performance and high impact to everything we do. You'll be part of a culture that backs progression, celebrates contribution and believes work should be meaningful, rewarding and fun. Here's what's in it for you:

Career progression & growth – Build your digital and eCommerce career as BOUNCE continues to grow across Australia, New Zealand and beyond. Extra time off – Eight additional BOUNCE Days Off (BDOs) each year, plus paid birthday leave. Health & wellbeing – Access to WISDOM mental health support and annual flu vaccinations. Family support – Paid parental leave. Free BOUNCE access – Unlimited free admission for you, plus regular family and friends passes. Perks you'll actually use – 50% off café purchases and products for salaried team members, plus exclusive partner discounts. Own meaningful work – See the impact of your ideas through measurable improvements in customer experience and digital performance. A culture that celebrates you – Recognition programs, Town Halls, engagement surveys and opportunities to help shape the future of BOUNCE. A workplace you'll love – Our dog-friendly Support Office in Glen Iris offers free parking, excellent public transport access and collaborative workspaces.

Take the Leap Every great customer journey starts somewhere. For millions of BOUNCE customers, it starts online. If you're passionate about leading web development, creating seamless digital experiences, using data to drive smarter decisions and helping one of Australia's most loved entertainment brands continue to grow, we'd love to hear from you. Apply now.