Digital Sales & Partner Growth Specialist, US… at Bose… · Hopkinton

Company Overview:    Bose Professional is a leader in the professional audio industry, specializing in the design and manufacturing of audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. As we continue to expand our team, we are seeking a Digital Sales & Partner Growth Specialist, US West, to join us on our journey.  We have organized ourselves culturally around a set of shared values. We are a team first, which means we are collaborative and support each other toward our common goals. We start everything from the outside in, starting with the customer and solving from there. We value trust, so we are a company of people who are open and direct, avoid politics, and who do what it takes to deliver on our commitments. And as we work together, we are empathetic, courteous, and fair, because we respect each other. Finally, we believe that creativity and innovation belong in all parts of the company in order to drive excellence in everything we do.     Position Overview:    Are you a driven, people-first commercial professional who thrives at the intersection of digital communication, relationship building, and revenue growth? Who loves the energy of helping clients learn and win, the discipline of a follow-up, and the creativity of bringing a product story to life on camera? We're looking for a Digital Sales & Partner Growth Specialist to do exactly that.  Based at our Global Headquarters in Hopkinton, MA and supports West US territories. This role is the heart of our Digital Sales & Partner Growth team— the inside, digitally powered commercial engine that keeps Bose Professional easy to do business with, exciting to engage, and impossible to ignore. This is not a repetitive inside-sales role. It is a modern commercial position for someone who loves to build, connect, communicate, and create visible impact.  You will work the full commercial motion: following up on inbound leads with speed and context, re-engaging stalled opportunities, supporting new product launches with disciplined outreach, hosting partner webinars and education events, and creating the short-form video content and digital assets that help our channel partners sell with more confidence. You will also capture recurring pain points and partner friction and route those insights back into the organization, so we get easier to work with over time. This is a high-energy, quota-carrying role for someone who brings urgency, empathy, and a hunger to make every partner interaction count.  Key Responsibilities:  • Manage and execute speed-to-lead follow-up on all inbound interest — from web inquiries, event attendance, webinar registrations, and partner referrals — qualifying opportunities and routing them with context to the field or advancing them independently.  • Drive outbound outreach across long-tail accounts and the broader channel base, proactively re-engaging dormant partners, protecting reorder velocity, and surfacing new opportunities before they go quiet.  • Build and execute NPI campaigns and commercial outreach cadences that give every product launch, promotion, and software update sustained momentum well beyond announcement day.  • Host partner webinars, lunch-and-learns, vertical selling sessions, and digital education events that help channel partners sell more effectively, deploy with confidence, and understand what is new and changing.  • Record and produce short-form videos, product explainers, email copy, and partner-facing selling assets that translate complex product stories into clear, useful, and engaging digital content.  • Provide coordinated outreach, partner enablement drops, meeting-setting, and post-touch follow-up that extends the reach of PMDs so they can stay focused on higher-value strategic pursuits.  • Actively capture partner pain points, recurring objections, competitor moves, and process friction, then route those insights into Marketing, Operations, Product Management, and Sales to drive continuous improvement.  • Track speed-to-lead metrics, campaign performance, webinar outcomes, and conversion rates, using weekly reviews to sharpen focus and improve execution each week.  • Support Company objectives by completing additional tasks as needed   Functional Priorities:  This role will typically focus on:  • 30% New Product Introduction and Campaign Creation — build outreach, drive adoption, and ensure launches sustain momentum beyond announcement day  • 30% Lead Management — ensure every inbound signal receives a timely, qualified response and is advanced with context  • 20% Transaction Management — follow up on quotes, stalled deals, reorder activity, and conversion opportunities across the broad account base  • 20% Sales Team Support — coordinated outreach, partner enablement, meeting-setting, and post-touch follow-up that amplifies field efforts     Qualifications:  • 3+ years of experience in inside sales, digital sales, partner development, commercial account management, or a related customer-facing sales role  • Demonstrated ability to manage a high volume of outreach and follow-up activities with discipline, speed, and a human touch  • Experience supporting or executing product launch campaigns, promotional outreach, or go-to-market programs in a B2B environment  • Comfortable hosting live webinars, partner education sessions, or digital events with confidence and clarity  • Comfortable appearing on camera and creating short-form digital content including product explainers, selling tips, or partner update videos  • Strong written and verbal communication skills, with the ability to craft compelling emails, scripts, and digital assets that feel personal rather than robotic  • Experience working with CRM platforms (Salesforce preferred) for pipeline tracking, follow-up management, and activity reporting  • Ability to interpret metrics such as speed-to-lead, response rates, webinar attendance, and conversion rates to continuously improve performance  • Experience working in or alongside channel sales environments, with an understanding of partner and distributor dynamics preferred  • Strong organizational skills and the ability to manage multiple concurrent priorities including outreach cadences, NPI campaigns, content production, and PMD support  • Familiarity with audio/video technologies is a plus but not required  • Bachelor's degree or equivalent professional experience in business, marketing, communications, or a related field  Bose Professional is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.     Position/Title: Digital Sales & Partner Growth Specialist, US West  Time Type: Full-time  Job Exempt: Yes  Pay Rate Type: Salary  Location: Hopkinton, MA (Hybrid)  Reports to: Director of Digital Sales & Partner Growth  Department: Sales  Compensation & Benefits: The salary range for this position is $80,000–$90,000. This range reflects our good-faith estimate of the base compensation for the role at the time of posting. Final compensation may vary based on factors such as experience, skills, qualifications, and location, and the range may be updated in the future.   In addition to base salary, this position may be eligible for variable incentive compensation of 20%. We also offer a comprehensive benefits package for eligible employees, including flexible paid time off, medical, dental, and vision coverage, and 401k benefits to name a few.