Sr. Vice President- Marketing at Boscov's… · Reading

Sr. Vice President- Marketing

Location: Reading, PA, United States

Senior Vice President, Marketing

About Boscov's

Boscov's is America's largest family-owned department store, built on a tradition of value, customer service, and community commitment. For more than a century, we have successfully combined strong merchandising, customer loyalty, and marketing innovation while staying true to the values that have defined our business.

As Boscov’s continues to evolve in an increasingly digital retail landscape, we are seeking a strategic, experienced, and practical marketing leader to help shape the next phase of our customer growth, media strategy, brand engagement, and marketing performance.

Position Summary

The Senior Vice President of Marketing will be a key member of the marketing leadership team, reporting directly to the Chief Marketing Officer. They will directly lead the Media Purchasing, Digital Marketing and Database marketing teams, ensuring alignment across customer acquisition, engagement, and retention strategies. This executive will also partner closely with leaders across e-commerce, merchandising, stores, creative services, and technology to advance Boscov’s overall customer engagement strategy.

The ideal candidate is an accomplished retail marketing executive with deep expertise across traditional and digital channels, including print, television, streaming, radio, paid digital media, search, social media, email, SMS/MMS, database marketing, and e-commerce. They will understand how media consumption is changing and how to guide a successful retailer from proven traditional advertising models toward increasingly digital, data-driven, and measurable approaches.

Success in this role will require a balance of strategic vision, hands-on leadership, sound business judgment, and respect for Boscov’s culture. The right candidate will introduce new capabilities, technologies, and processes in a thoughtful, practical way while preserving the values, customer focus, and operating principles that have contributed to Boscov’s longstanding success.

Key Responsibilities

Strategic Marketing Leadership

As a partner to the CMO and executive leadership team, this position will evaluate marketing trends, technologies, and consumer behavior to help define the direction of Boscov’s overall marketing strategy to drive sales, customer growth, loyalty, and brand engagement.

Media Planning & Buying

Shaping Boscov’s media strategy, this position will oversee significant advertising and media investments inclusive of print, television, and other medias. Effective management of these investments will require the individual to negotiate and manage vendor relationships while evaluating and maximizing return on investment.

Digital and Database Marketing Leadership

As part of the total marketing strategy, this position will oversee high-performing Digital Marketing and Database marketing teams using data-driven digital strategies to improve customer acquisition, engagement, conversion, and retention across a mix of digital channels.

E-Commerce & Omnichannel Integration

In pursuit of a consistent and seamless omnichannel customer experience, this position will partner with merchandising, e-commerce, and store leadership to drive both store traffic and digital sales.

Leadership & Cross-Functional Collaboration

This position requires a hands-on leadership style, with the ability to inspire and continue to develop a high-performing team while remaining actively engaged in strategy development, agency management, and business execution. Building trust, fostering strong cross-functional relationships, and influencing effectively in a collaborative, family-owned business culture are key to success.

Qualifications

Required Experience

• 10+ years of progressive marketing leadership experience, including substantial experience within retail, omnichannel, department store, or specialty retail organizations.
• Significant experience managing large-scale media budgets and multi-channel advertising programs.
• Experience managing external agency and media partner relationships, with a demonstrated ability to hold partners accountable for performance and business results.
• Demonstrated expertise in a variety of media channels including newspaper/print advertising, television/streaming services, radio, digital, email, MMS/SMS, and database marketing.
• Strong understanding of e-commerce operations, customer acquisition, and digital customer journeys.
• Proven track record of delivering measurable business results through integrated marketing strategies.
• Experience leading, developing, and retaining high-performing marketing teams.
• Demonstrated success modernizing marketing organizations, processes, or technologies while maintaining strong stakeholder alignment and organizational support.

Preferred Qualifications

• Experience in department store, mass retail, or large multi-location retail environments.
• Deep understanding of merchandising strategy and retailer promotional planning.
• Knowledge of marketing attribution, analytics, customer data platforms, and marketing technology ecosystems.
• Experience evaluating and implementing AI-driven marketing capabilities.
• MBA or advanced degree preferred.

Leadership Competencies

The successful candidate will demonstrate the ability to lead with strategic clarity, operational discipline, and cultural sensitivity. They must have the ability to balance long-standing retail marketing practices with new digital capabilities, recognizing when proven approaches should be preserved and when change is necessary. They should be collaborative, practical, credible with senior leaders, respectful of merchandising and store priorities, and comfortable driving evolutionary changes in a family-owned retail environment.

Reports To: Chief Marketing Officer (CMO)
Location: Reading, PA. This is an on-site leadership role based at Boscov's Corporate Headquarters. To support close partnership with merchandising, stores, marketing, and executive leadership teams, the position is expected to maintain an in-office presence five days per week.

Why Join Boscov's?

This is an opportunity to help shape the future of one of America’s most respected and successful family-owned retailers. The Senior Vice President of Marketing will play a highly visible role in advancing how Boscov’s reaches and serves customers while building on the advertising, merchandising, service, and community strengths that make the company distinctive.

If you are an accomplished marketing leader who understands both the enduring value of traditional retail advertising and the growth opportunities created by digital media, data, e-commerce, and AI, we encourage you to apply.

Benefits

At Boscov’s, we value our employees, and that’s why we provide a competitive compensation and benefits package. As a Full-Time member of our team, you will be eligible to receive:

• Comprehensive benefits package, including medical/dental/vision

• Short term disability/ Long term disability- voluntary

• Life Insurance (company paid)

• 401(k) w/ company match

• Weekly Pay

• Paid vacation

• Liberal employee discount

Work where people love to shop!

Equal Opportunity Employer

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