Creative Lead at Borough Kitchen in London, England, GB

Borough Kitchen is the UK’s leading premium retailer for people who love to cook and entertain by providing carefully selected products for the kitchen and table alongside trusted advice and inspiration through stores, online and cook school. With five award-winning stores across London and a significant e-Commerce presence, our products are sourced globally and each piece is meticulously chosen and tested based on function, quality, and durability. Our commitment has won us a unique, trusted position in the industry and strong partnerships with premium brands.

About the Role

Borough Kitchen is looking for a highly creative and commercially aware Creative Lead to help shape and evolve how our brand is expressed and experienced.

You will play a key role in bringing Borough Kitchen’s established creative direction and visual identity to life, working collaboratively to translate wider marketing and commercial priorities into compelling concepts, campaigns and visual storytelling across digital and physical customer touchpoints.

This role is responsible for maintaining a cohesive and elevated visual identity across campaigns, social content, paid advertising, eCommerce, retail environments, visual merchandising and brand storytelling. The ideal candidate combines strong creative instincts with excellent organisational and collaboration skills, and enjoys balancing big-picture creative thinking with hands-on creative direction and execution.

Cooking and entertaining should be part of who you are. We are looking for someone who loves to cook, gets excited about great cookware and kitchen tools, and understands the pleasure of bringing people together around the table. You’ll know our products not just as a Creative Lead, but as a customer, using that instinct and experience to inspire how we bring Borough Kitchen to life.

This is a permanent, part-time role working three days per week.

What you’ll be doing

Creative Direction & Campaign Development

• Lead the creative development and execution of Borough Kitchen campaigns across digital, social, eCommerce and retail channels
• Translate marketing briefs and commercial priorities into strong creative concepts, visual storytelling and campaign direction
• Develop mood boards, creative presentations and references to help shape campaign direction and visual identity
• Lead and guide creative execution across stills, video, social and digital content, ensuring consistency and quality throughout
• Work closely with the Marketing Manager and wider team to ensure campaigns combine strong brand storytelling with commercial effectiveness
• Maintain and evolve Borough Kitchen’s visual identity and creative standards across all customer touchpoints
• Ensure consistency between Borough Kitchen’s digital and physical brand experience

Photography, Video & Content Direction

• Lead the creative direction of photography, video and campaign shoots
• Plan and contribute to shoot styling, art direction and on-set creative execution
• Oversee creative consistency across post-production, editing and final asset delivery
• Guide the creative direction of content and assets across social media, paid advertising, website, email, print and in-store collateral
• Develop and guide engaging social-first and video-first creative across Instagram, paid social and other relevant and emerging platforms

Retail, Visual Merchandising & Brand Experience

• Shape and deliver campaigns across Borough Kitchen stores and Cook School, ensuring the brand is brought to life consistently and creatively across our physical spaces
• Develop and execute visual merchandising concepts, window campaigns, signage and in-store brand presentation
• Guide the visual presentation of Borough Kitchen’s website and online customer journey, working closely with the eCommerce team to create a seamless brand experience aligned with wider brand direction and seasonal marketing activity
• Collaborate closely with store teams and wider stakeholders to help bring campaigns to life within retail environments
• Develop and evolve brand assets as required, including packaging, labelling and other physical brand materials

Collaboration & Creative Leadership

• Work closely with marketing, eCommerce and external partners to deliver cohesive cross-channel campaigns

• Collaborate with the Social Media & Content Coordinator and Graphic Designer to bring campaign concepts to life across channels

• Provide creative direction and feedback to the Graphic Designer, ensuring work is delivered to a consistently high standard and in line with the Borough Kitchen brand

• Work closely with the Head of Buying to identify and translate relevant lifestyle, design and colour trends into Borough Kitchen’s creative direction, campaigns, retail presentation and visual storytelling

• Help establish and maintain strong creative processes, organisation and asset management across the team

• Stay connected to wider creative, lifestyle and cultural trends to bring fresh ideas and inspiration to the brand

• Around five years’ experience in creative, art direction or brand content roles, ideally within retail, lifestyle, interiors, hospitality or premium consumer brands

• A compelling portfolio demonstrating creative direction, visual storytelling and campaign work across digital and physical channels

• A well-developed understanding of visual storytelling across digital, social and physical environments

• Experience developing and delivering creative campaigns across stills, video and social content

• An excellent eye for aesthetics, composition, styling and brand consistency

• Comfortable combining big-picture creative thinking with hands-on execution, and happy to get involved in bringing ideas to life

• Commercially aware, with the ability to balance creativity and business objectives

• Strong collaboration and communication skills

• Organised and confident managing multiple projects simultaneously

• A love of cooking and entertaining, with a real enthusiasm for great cookware and kitchen tools, and a natural affinity with the Borough Kitchen customer

• Comfortable working in a fast-paced and collaborative creative environment

Desirable

• Experience working across retail or visual merchandising projects

• Experience directing photography or video shoots

• Familiarity with paid social creative and digital campaign asset development

• Experience working closely with marketing and ecommerce teams

• Familiarity with Adobe Creative Suite and creative production workflows

• Industry-leading discounts across our portfolio of trusted, high-quality brands

• Complimentary Cook School classes

• Longevity holiday benefit for our longstanding team members

• Option to purchase additional annual leave

• Free access to our comprehensive Employee Assistance Programme (EAP) providing 24/7 confidential advice to support your wellbeing and provide expert guidance and resources whenever you or your family need it

• Optional BUPA Private Medical Insurance, employee-funded through salary sacrifice

We are a proud London Living Wage employer. This accreditation reflects our commitment to supporting our team not just as employees, but as valued experts in cooking and dining.

Borough Kitchen is an equal opportunities employer. We are committed to treating all our employees fairly, regardless of gender, race, sexual orientation, marital status, religion, nationality, ethnicity, age, or physical abilities. We value and respect every team member, whether you're part-time or on a fixed-term contract.