Audience Operations Analyst (New York,… at Bombora · New York

Summary: Bombora is a B2B data pioneer that connects the B2B ecosystem through a unique Data Cooperative. As an Audience Operations Analyst, you will develop and execute strategies for audience distribution across advertising channels to ensure campaigns meet client goals and deadlines. Responsibilities: - Facilitate delivery of custom data deliverables to ad-buying platforms - Stay abreast of industry trends and best practices in audience distribution - Serve as primary point of contact for customer data requests via our service desk - Assist clients in devising creative and effective targeting strategies at the pre-sales stage - Utilize internal analytics tools and techniques to develop meaningful audience segments based on demographics, behaviors, and intent data - Employ data visualization tools to present findings effectively - Collaborate with internal teams to understand client goals and translate them into targeted audience recommendations - Identify opportunities for audience expansion and optimization, ensuring campaigns reach the desired target audience - At times collaborate with the Product, Sales, and Engineering teams to further develop and improve Bombora’s Audience Solutions and Measurement products - Support customer growth through client calls, demos, and troubleshooting consultation Required Qualifications: - Customer service oriented; responsiveness to inbound requests is critical - Methodical, highly organized, and detail-oriented - Ability to successfully operate autonomously, and as a member of a team, to complete tasks in a timely manner - Proficient in Microsoft Excel - Strong problem-solving skills Preferred Qualifications: - A bachelor's degree from 4-year university, or equivalent experience preferred - Knowledge of digital advertising ecosystem including ad serving - Demand Side Platform and Data Management Platform technologies. (The Trade Desk, DV360, Xandr, LiveRamp, Eyeota, BlueKai, Adobe Audience Manager, etc.) - Passion for data or technology Required Skills: Data analysis, Audience targeting strategies, Microsoft Excel Important Skills: Digital advertising knowledge Nice-to-Have Skills: Customer service orientation, Problem-solving skills, Organizational skills, Team collaboration Benefits: Health / Dental / Vision, Flexible Spending / Health Spending Accounts, Flexible Vacation / Paid Holidays / Summer Fridays, Education / Tuition Assistance / Annual Learning Stipend, 401K, Generous Parental Leave (16 weeks primary/12 secondary), Commuter Benefits, On Demand Learning (Udemy), Team Lunches / Outings / Events (Yes! We found a way to do virtually!)