Senior Product Manager Digital Asset Management at Bol.com · Utrecht

What you'll do as a Senior Product Manager Digital Asset Management

Digital assets are becoming one of bol's most strategic assets. They help customers discover products, make informed purchasing decisions and trust our assortment. They also increasingly power new shopping experiences, from social-inspired shopping to conversational search and AI-powered commerce.

As Senior Product Manager Digital Asset Management, you'll lead the Digital Asset Management team within Assortment, Price & Promotions (APPA), part of Core I.

Your mission? To maximize the value of digital assets across bol, while evolving the capabilities that will power the next generation of shopping experiences.

Today: owning bol's product asset ecosystem

Today, the team owns the critical digital asset pipeline behind bol's assortment. This includes product images, product videos and product-related documents that support compliance, product safety and assortment quality.

These assets are consumed across the entire customer journey: in search, on product detail pages, in recommendations and on external channels such as Google Shopping. The team ensures assets are available, trustworthy, compliant and scalable, while continuously improving quality and operational efficiency.

At the same time, the role of product assets is rapidly evolving. Product images and videos are becoming increasingly important in social-inspired shopping experiences, conversational shopping journeys and future AI-powered shopping agents. As Product Manager, you'll help shape how digital assets remain relevant and effective in these emerging channels.

Tomorrow: expanding beyond product content

Over the coming years, bol will expand beyond traditional product content.

New content types such as creator content, banners, displays, advertising assets and marketing content will become increasingly important for helping customers discover products and make purchasing decisions. Rather than building separate solutions across the organization, bol is centralizing key capabilities within the Digital Asset Management domain.

Your team will play a leading role in building reusable capabilities for asset creation, metadata extraction, moderation, governance and distribution. These capabilities will enable multiple business domains to innovate faster while maintaining consistency, quality and compliance.

For example, metadata generated from video content can help moderate content, determine where assets should be shown, improve personalization and ensure the right content is presented to the right customer at the right moment, both on and off the bol platform.

Your challenge

Your challenge is to successfully balance these two worlds.

You'll be responsible for a business-critical platform that already supports millions of product assets and directly impacts assortment quality, customer experience and compliance. At the same time, you'll help define and build the reusable capability layer that enables future content experiences across bol.

This requires strong stakeholder management, strategic thinking and the ability to translate abstract organizational ambitions into concrete product outcomes. You'll work across business and technology domains, looking beyond organizational boundaries and individual use cases to identify common problems and scalable solutions.

Success means continuously balancing operational excellence, innovation and platform thinking, while leveraging the team's deep expertise and maintaining clear ownership and focus.

Two example initiatives you could start working on

Evolving product assets for the next generation of shopping

You'll lead the evolution of the asset pipeline that powers millions of product images, videos and compliance-related documents. Together with teams across bol, you'll define how product assets can better support conversational search, social-inspired shopping and future AI-powered shopping experiences while continuing to meet quality and compliance requirements.

Building reusable content intelligence capabilities

You'll work with stakeholders from advertising, marketing and content domains to build reusable capabilities for metadata extraction, moderation and content governance. These capabilities help determine which content can be shown, where it should be surfaced and to which audiences it is most relevant, enabling richer and more personalized customer experiences across channels.

In this role, you'll

• Define and communicate a compelling vision for Digital Asset Management and content capabilities across bol.

• Own the strategy for today's product asset ecosystem while preparing the platform for tomorrow's content domains.

• Identify common problems across business domains and translate them into reusable platform capabilities.

• Balance local use case requests with scalable and reusable investments.

• Align stakeholders across business and technology domains around shared outcomes and priorities.

• Translate abstract strategic opportunities into concrete roadmaps, outcomes and execution plans.

• Drive adoption of AI-enabled solutions for asset creation, metadata extraction, enrichment, moderation and governance.

• Collaborate closely with engineering, design and business teams to deliver impactful solutions.

• Leverage the deep expertise of the team while maintaining clear ownership, focus and scope boundaries.

• Influence decisions across organizational boundaries and create alignment without formal authority.

3 reasons why this is for you

• Systems thinker: You enjoy connecting seemingly unrelated problems and identifying reusable solutions that create value across teams, domains and customer journeys.

• Influencer: You thrive in complex stakeholder landscapes and know how to align diverse interests around a shared vision, even when you don't have formal authority.

• Builder of the future: You get excited by combining strong operational foundations with emerging technologies such as AI, creator content and new shopping experiences.

3 reasons why this is not for you

• You prefer well-defined domains with clear boundaries and limited dependencies. Navigating ambiguity and aligning multiple stakeholders across bol feels more frustrating than energizing.

• You see individual feature requests as the goal. Balancing short-term needs with long-term platform investments and reusable capabilities doesn't come naturally.

• You enjoy saying "that's not our area" more than understanding the underlying customer or business problem. Looking across domain boundaries to create broader impact isn't something you actively seek out.