Senior Director, Investment Thought Leadership at BNY in New York, NY

Senior Director, Investment Thought Leadership

Location: New York, NY, United States

BNY Wealth is seeking a Senior Director, Investment Thought Leadership to build and lead our investment content strategy and execution. This role will be responsible for shaping a best-in-class content marketing function focused on translating the insights of the Chief Investment Office into compelling, relevant, and timely communications for clients, advisors, and internal stakeholders.

This is a strategic leadership role for a content specialist with deep wealth management and investment communications experience — not a broad-based general marketing position. The successful candidate will define the vision, cadence, and execution model for investment-related content, ensuring our communications clearly articulate market perspectives, investment philosophy, and broader thought leadership in ways that resonate with wealth clients and the teams who support them.

Key Responsibilities

• Lead the development and execution of BNY Wealth’s investment content marketing strategy
• Build a structured content program that supports communications to wealth advisory clients, advisors, internal partners, and the Chief Investment Office
• Develop content that conveys:
  • Investment philosophy
  • Market perspectives
  • Timely market developments
  • Thought leadership themes
• Define the appropriate editorial and communication cadence across weekly, quarterly, bi-annual, and event-driven content
• Reassess and enhance existing content forums and communication vehicles to improve consistency, relevance, and impact
• Partner closely with investment subject matter experts and senior leaders to translate complex ideas into clear, compelling, and client-relevant content
• Serve as the strategic owner of the content function, setting quality standards and defining what best-in-class looks like for wealth and investment communications
• Produce and/or oversee the creation of high-quality investment and market content with minimal need for senior-level editing or rework
• Help elevate senior leaders as thought leaders by streamlining the content development process and reducing their involvement in day-to-day editing and proofreading
• Build and potentially manage a broader content capability over time, including the opportunity to hire or lead additional specialized talent as the function evolves

Qualifications

• Significant experience in content marketing, investment communications, editorial strategy, or thought leadership development within wealth management, private banking, asset management, or broader financial services
• Strong expertise in investment and market-related content, particularly for wealth management or high-net-worth/client advisory audiences
• Deep understanding of financial topics, including:
  • Asset classes
  • Federal Reserve and macroeconomic policy
  • Market dynamics
  • Investment themes
  • Portfolio and wealth planning concepts
• Demonstrated ability to build content programs strategically, not just execute individual deliverables
• Exceptional writing, editing, and storytelling skills, with the ability to translate complex financial subject matter into clear, engaging, and client-friendly content
• Proven ability to work effectively with senior stakeholders, advisors, portfolio strategists, and subject matter experts
• High degree of independence, judgment, and strategic thinking
• Strong understanding of how content supports client engagement, advisor enablement, and thought leadership in a wealth management context
• Experience working in or closely with a Chief Investment Office, investment strategy team, wealth platform, or advisory business preferred
• People management or team-building experience is a plus

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.