Blue Star
Shopper Marketing Professional at Blue Star in Ahmedabad
Mid LevelOn-siteAhmedabad
Skills
AuditsPrintingCompliancePartner EngagementMarket TrendsCustomer FeedbackDeploymentMerchandising
Job Description
Responsibilities
- Support Sell-Out Targets for the assigned region across EBOs, MBOs, MT SIS formats.
- Execute Regional BTL Activities such as product demos, local events, retail activations, and sub-dealer meetings.
- Deploy POSMs and ensure visibility through merchandising at the retail level.
- Manage Visual Merchandising (VM) initiatives in alignment with central VM guidelines.
- Coordinate with SSR and TSO Agencies for timely recruitment, training, deployment, and performance tracking.
- Track Campaign Effectiveness through audits and field visits, sharing feedback with the central CoE team.
- Customize Campaigns to suit regional consumer behavior, seasonality, and retail formats.
- Collaborate with Regional Sales Teams (Regional Managers and Area Managers) to drive alignment.
- Ensure Brand Compliance and quality standards in all customer-facing elements.
- Support the Head - Customer Marketing in implementing national schemes and feedback loop mechanisms.
- Track Key Performance Indicators (KPIs) such as visibility scores, campaign lead conversions, and retail partner engagement using internal MIS and dashboards.
- Share feedback on campaign performance, market trends, competitor activities, and customer feedback with the central CoE team for refinement of future strategies.
- Evaluate, appoint, and manage local agencies for activation, printing, VM deployment, and event management
- Conduct regular audits of Exclusive Brand Outlets (EBOs) and SIS stores to ensure adherence to standard customer interaction protocols, display norms, and demo effectiveness