Director Digital Transformation at Blue Cross… · Lawrence

Director Digital Transformation Location: Topeka Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas. Why Join Us? Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans. FamilyComes First: Total rewards package that promotes the idea of family first for all employees. Paid vacation and sick leave with paid maternity and paternity available immediately upon hire Professional Growth Opportunities: Advance your career with ongoing training and development programs. Dynamic Work Environment: Collaborate with a team of passionate and driven individuals in a work environment that promotes flexibility. Trust and Stability: Work for one of the most trusted companies in Kansas with over 80 years of commitment, compassion and community. Inclusive Work Environment: We pride ourselves on fostering a workplace where everyone is valued and respected. Benefits & Perks Base compensation is only one component of your competitive Total Rewards package Incentive pay program (EPIP) Health/Vision/Dental insurance 6 weeks paid parental leave for new mothers and fathers Fertility/Adoption assistance 2 weeks paid caregiver leave 401(k) plan matching up to 5% Tuition reimbursement Health & fitness benefits, discounts and resources Job Summary The Director of Digital Transformation leads the development and implementation of digital initiatives specifically tailored to enhance marketing and customer experience. This role is responsible for integrating digital strategies that elevate customer engagement and improve service delivery through innovative technology. By leveraging data-driven insights, real-time feedback, and digital tools, this position ensures customer interactions are more personalized, efficient, and impactful. Collaborating closely with marketing, customer experience, and cross-functional teams, this position drives scalable growth and operational excellence by aligning digital transformation efforts with business objectives and the evolving needs of customers. “This position is eligible to work hybrid or onsite in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment.” What you’ll do Provide strategic leadership to a high-performing digital transformation team, fostering collaboration, innovation, and measurable results. Integrate digital transformation initiatives into enterprise-wide business strategies, ensuring scalability, sustainability, and alignment with organizational goals. Monitor and report on digital performance metrics, ensuring initiatives drive meaningful impact and align with company objectives, particularly in enhancing self-service capabilities. Champion the adoption of emerging technologies and digital tools to uncover opportunities for process improvement and operational efficiency. Leverage data, insights, and real-time feedback dashboards to optimize digital solutions and enhance overall service delivery. Enhance key outcomes such as operational efficiency, customer engagement, and ROI through continuous improvements in digital interfaces and service channels. Collaborate cross-functionally (marketing, IT, product, operations, analytics) to align digital transformation initiatives with broader business objectives and branding efforts. Present actionable insights and recommendations to senior leadership, influencing strategy and decision-making related to digital initiatives. Manage digital transformation resources, including staffing, recruitment, vendor relationships, budgets, and staff development, ensuring alignment with strategic goals. Drive innovation in digital tools and platforms, ensuring compliance with corporate policies and fostering a culture of integrity and progress. What you need Knowledge, Skills, and Abilities: Deep understanding of digital technologies, trends, and best practices, with a focus on delivering innovative solutions that enhance operational efficiency. Strong strategic thinking and problem-solving skills to develop and execute digital strategies that align with business goals. Expertise in translating data insights into actionable strategies that drive business results and improve service delivery. Knowledge of UX/UI principles, usability testing, and digital journey mapping, particularly in relation to digital platforms. Proven ability to lead, mentor, and develop high-performing teams in a collaborative and innovative culture. Experience in leading change initiatives and driving digital innovation, leveraging emerging technologies to enhance organizational capabilities. Ability to define and execute strategies that align with business objectives and customer expectations in a digital landscape. Forward-thinking mindset that leverages new technologies and strategies to stay ahead of industry trends and enhance service offerings. Demonstrated experience in leading cross-functional teams and collaborating with senior leadership to drive organization-wide digital transformation initiatives that are externally focused, enhancing customer engagement and digital platforms. Adaptability to pivot and innovate as business priorities and technologies evolve. Education and Experience: High school diploma or equivalent required. Bachelor’s degree in Information Technology, Marketing, Digital Strategy, Business Administration, Computer Science, or a related field is preferred, Master’s degree highly preferred. Minimum of eight years of experience in digital transformation, technology management, or related fields, with a proven track record of leading large-scale initiatives, required. Proven experience in developing strong cross-division partnerships through enhanced communication, excellent decision quality, self-awareness, and accountability, required. Expertise in user experience design, digital journey mapping, and data analytics, required. Strong background in utilizing marketing platforms, required. Strong background in utilizing performance metrics to optimize digital solutions and drive business results, required. Our Commitment to Connection and Belonging At Blue Cross and Blue Shield of Kansas, we are committed to fostering a culture of connection and belonging, where mutual respect is at the foundation of our workplace. We provide equal employment opportunities to all individuals, regardless of race, color, religion, belief, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical or mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military or veteran status, family or parental status, or any other characteristic protected by applicable law. Blue Cross and Blue Shield of Kansas conducts pre-employment drug screening, criminal conviction check, employment verifications and education as part of a conditional offer of employment. Additional Locations: Wichita, Lawrence