Blindside Networks→
Marketing Manager at Blindside Networks in Ottawa, Ontario, CA
Skills
Job Description
6-month contract position (with potential for permanent)
About Blindside Networks
Blindside Networks builds BigBlueButton, the world’s leading open-source virtual classroom, trusted by thousands of educational organizations globally, including the French Ministry of Education and the European Commission.
We believe every student in the world should have access to a high-quality online learning experience. We believe every educator deserves the best platform to deliver it. That’s why we built BigBlueButton.
We’ve also built a focused, high-trust team. We ship real things, operate with discipline, work with a global community, and care deeply about education.
The Role
We’re not a growth-at-all-costs shop, but we’re at a stage where deliberate growth is the mandate, so we’re searching for an experienced Marketing Manager to play a key role in driving that growth.
Reporting to the CEO, in this role you'll own the top of the funnel and tackle a critical market positioning challenge: many educational organizations today believe that Teams and Zoom are all you need to deliver online classes (they are not, and if they were, the learning during Covid-19 would have turned out much better). You’ll be responsible for countering that belief, for changing the metrics from counting webcams and “Teams is free because we already have it” to measuring learning outcomes (you know, the real reason the organization is delivering the virtual class).
If you want to run playbooks someone else designed, this isn’t the role. If you want to expand the market of an existing organization and see your fingerprints on the results, it is.
This is a demand generation role at its core, but one that requires strong product instincts. You’ll need to understand how BigBlueButton delivers better learning outcomes, translate that into clear positioning, and use modern (including AI-enabled) tools to rapidly test and scale what works.
What You’ll Own
Demand generation & paid acquisition
- Build attribution infrastructure: know which channels are actually producing qualified leads
- Audit and optimize the full lead journey from click to contact form to conversion
- Stand up and manage paid campaigns across Google and LinkedIn — our first structured investment in this channel
Content & organic channels
- Position and punch through the noise to get our message: there is a better way to deliver online classes IF you measure the right metrics.
- Develop a content calendar that reflects our pedagogical positioning, not feature lists
- Own SEO strategy and execution, working with existing content assets
Performance reporting
- Define and track the metrics that matter: CPL, CAC, channel mix, conversion rates
- Build a monthly reporting cadence that informs product and sales decisions, not just marketing ones
- Bring a critical eye based on past experience to optimize each campaign
AI-enabled growth & product marketing
- Use AI tools to accelerate campaign creation, testing, and iteration
- Translate product capabilities into clear, outcome-driven messaging
- Identify opportunities to embed marketing into the product experience (onboarding, activation, education)
- Build feedback loops between product usage, user behaviour, and marketing strategy
Channel & partner marketing
- Support co-marketing with Moodle Partners (we have over thirty of them), Instructure (Canvas), and emerging DACH partners
- Create campaign assets that channel partners can use to drive their sales (and as they share revenue with us, our sales as well)
- Identify and test new acquisition channels appropriate to our market (education, open source)
What We’re Looking For
You have
- Demonstrated track record of driving pipeline growth at a SaaS company, not just brand or content work, but leads that became revenue
- Hands-on paid acquisition experience: Google Ads and/or LinkedIn, with real budget ownership
- Comfort operating without a large team beneath you
- Experience working inside or closely alongside a product organization where you can demonstrate you understand how product and marketing interact, and you can translate technical differentiation into buyer language
Strong signal
- Experience marketing open-source software or developer/technical products
- Familiarity with the education sector (K-12, Higher Ed, or corporate L&D)
- Experience building from scratch: first marketing hire, early-stage team, or greenfield channel
- Able to write with your own voice (we value people who can write, not just prompt)
What This Is Not
- A brand management role. We have a brand. We need a pipeline.
- A content-first role. Content serves demand generation here, not the other way around.
- A coordination role. You won’t be managing agencies day-one or organizing events. You’ll be building the foundation that eventually supports those things.
To Apply
We’re looking for evidence of judgment, so rather than writing us a traditional cover letter, tell us about a campaign or channel you built from scratch, what you measured, and what you learned about what does and doesn’t work.
Want to learn more about us? Check out the first 15 minutes of this presentation by Fred Dixon, co-founder of BigBlueButton and CEO of Blindside Networks…
Blindside Networks values diversity and is committed to fostering an environment of inclusion.
We are proud to accommodate individuals with disabilities throughout the recruitment and selection process. Please indicate your need for accommodations in your application.