Blaine Brothers→

BLAINE BROTHERS - Marketing Content… at Blaine Brothers · Columbus

Mid LevelOn-siteFull-timeColumbus, MN$60k–$70k/yr

Skills

adobe creative suitewordpressmagentohubspotcanva

Job Description

Description

If you are looking for a great place to have a career, let's talk!!

We are a Minnesota based family-owned business with an opening for a Creative Marketing Specialist with some Graphic Design work. This position would lead all areas of creative marketing, including creating campaigns, leading regular photo and video shoots, making all assets and working with our sales team to create quarterly catalogs, must have experience with Adobe Creative Suite . This is a fast paced, fun, and always evolving team with lots of space for creative, responsible, and motivated people to grow and have a big impact. Join our growing team at Blaine Brothers Family of Companies; where we work hard, and play hard!

Awarded Star Tribune’s Top Workplaces 6 years in a row. We like to work hard, play hard, and take pride in everything we do!

The Content & Creative Marketing Specialist supports the Director of Marketing and the Senior Marketing Manager in executing integrated marketing campaigns across digital, print, and event channels. This role is responsible for creative development, graphic design, photography, video production, and content execution while providing support in email marketing automation and event execution. This individual ensures brand consistency across all platforms, produces high-quality creative assets, and applies performance insights to continuously improve marketing effectiveness. The role collaborates closely with Sales, Service, HR, and leadership to bring campaigns to life and support company growth initiatives.

Approximate focus areas:

Creative & Graphic Design – 45%
Digital Content & Website Management – 25%
Photography & Video Production – 15%
Email & Automation Support – 10%
Event Support – 5%

Creative & Brand Execution

Develop graphic design solutions across print, web, social, email, and events
Ensure brand voice, tone, and visual consistency across all channels
Combine messaging and design to produce compelling campaign assets
Maintain brand guidelines and creative standards
Manage printer relationships and external creative vendors
Work directly with Sales to execute promotional materials and proofs

Digital Content & Website Management

Manage and update website content (WordPress, Magento or similar platforms)
Apply SEO best practices and optimize content for performance
Collaborate cross-functionally to ensure product and service pages remain accurate
Manage and schedule social media content

Email Marketing & Automation Support

Assist the Senior Marketing Manager with building and deploying email campaigns and automated journeys (HubSpot preferred)
Support segmentation, testing, and optimization efforts
Execute A/B testing initiatives and report on performance metrics
Help maintain email templates and brand consistency

Photography & Video Production

Capture high-quality digital photography and video content
Host and curate company photoshoots
Produce and edit video using Adobe Premiere, Photoshop, Canva, CapCut, or similar tools
Maintain updated seasonal and promotional visual assets
Operate cameras, lighting, and other production equipment

Event Support (Backup Role)

Provide support for trade shows, customer events, and internal events
Assist with pre-event marketing materials, signage, and collateral
Support logistics coordination as needed
Serve as secondary coverage when the Event Coordinator is unavailable

Performance & Optimization

Apply data and performance insights to inform content improvements
Monitor social, email, and website analytics
Take ownership of assigned projects and deliver on deadlines

Requirements

3+ years of professional experience in content development, creative marketing, or digital marketing (ecommerce preferred)
Strong graphic design portfolio across digital and print platforms
Professional experience in photography and videography
Experience with HubSpot or similar email marketing platforms
Experience with WordPress, Magento, or similar CMS platforms
Proficient in Adobe Creative Suite (for catalog creation) is a MUST
Experience with Canva or similar tools (a plus)
Familiarity with SEO fundamentals and content optimization
Experience with content scheduling and social media management tools
Highly organized with strong time-management skills
Strong cross-functional communication skills
Self-starter with a continuous improvement mindset
Reliable transportation required

Core Competencies

Creative storytelling
Brand consistency
Collaboration across departments
Project management & deadline discipline
Critical thinking and decision-making
Ownership and accountability

Work Environment & Physical Requirements

Extended periods working at a desk and computer
Frequent keyboard and close-vision tasks
Occasional lifting of marketing materials or equipment (up to 35 lbs)
Occasional work on shop floors or outdoor event settings

Our Vision:

To be respected because of our strong family values that we put into every job we do.

Our Mission:

Through our values we will strive to offer every one of our partners a helping hand in realizing their full potential by delivering value in parts, service, and sales in the industries we serve.

Please apply online at our website - Natrailer.com
Military Friendly-Vets are encouraged to apply.
North American Trailer is an EEO/AA/Minorities/Women/Vet/Disability Employer.