Social Media Engagement Specialist at Bjak in Malaysia

Build Conversations. Strengthen Communities. Drive Meaningful Engagement. ABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. WHAT WE’RE LOOKING FOR We’re looking for a Social Media Engagement Specialist who is highly hands-on, communicative, and community-focused to manage BJAK’s day-to-day interactions across social platforms. This role is responsible for engaging with audiences, nurturing online communities, supporting content execution, and ensuring BJAK maintains a strong, responsive, and authentic brand presence across all social channels. WHAT YOU’LL DO Social Media Engagement & Community Management - Actively engage with audiences across Instagram, TikTok, YouTube, X (Twitter), LinkedIn, Facebook, and other relevant platforms. - Respond to comments, direct messages, and community discussions in a timely, professional, and on-brand manner. - Foster positive conversations, trust, and loyalty within BJAK’s online communities. - Monitor brand mentions, tags, and conversations to ensure consistent engagement and reputation management. Content Support & Execution - Support daily content publishing and scheduling across social platforms. - Collaborate with content, design, and video teams to ensure smooth execution of social content. - Adapt messaging and tone to fit different platforms and audience segments. - Surface community insights, FAQs, and trending topics to inform future content ideas. Performance Monitoring & Insights - Track basic engagement metrics such as comments, shares, saves, sentiment, and response time. - Identify recurring audience questions, feedback, or concerns and share insights with internal teams. - Support reporting on engagement performance and community growth. Cross-Functional Collaboration - Work closely with Marketing, Brand, PR, and Customer Support teams to align communication and escalation processes. - Coordinate with Customer Support to handle inquiries or complaints that require deeper follow-up. - Assist during campaign launches, promotions, or announcements to ensure active audience engagement. Reputation & Customer Interaction - Help maintain BJAK’s brand reputation through thoughtful, empathetic, and brand-safe communication. - Escalate sensitive issues, negative sentiment, or potential crises promptly to relevant stakeholders. - Turn community feedback into actionable insights for product and communication teams. THE RIGHT FIT HAS - Bachelor’s degree in Marketing, Communications, or a related field. - 2–4+ years of experience in social media engagement, community management, or digital marketing. - Strong written communication skills in English (additional local languages are a plus). - Familiarity with major social media platforms and online community dynamics. - Empathy, patience, and strong people skills when engaging with diverse audiences. - Detail-oriented, responsive, and comfortable working in a fast-paced environment. - Experience in fintech, insurance, tech, or customer-facing brands is a plus. WHY JOIN BJAK - Competitive remuneration - Hands-on, high-impact role with regional exposure - Fast-growing tech-driven company - Collaborative and supportive team culture - Flat structure — your contribution and ideas matter - Clear growth path into Social Media Manager or Community Lead roles