Digital Marketing Manager at Bitbean in Lakewood, NJ

About the Digital Marketing Manager position

The Digital Marketing Manager develops, implements, tracks, and optimizes digital marketing campaigns across all digital channels. You should have a strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns. You should be able to lead a digital marketing campaign from conception to full execution. The Digital Marketing manager ensures that campaigns launch on time, and within budget. You will work with a variety of other teams including marketing, programmers, and vendors.

Digital Marketing Manager responsibilities are:

• Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.

• Design, create, and maintain social media presence.

• Measure and report on digital marketing campaign performance, and assess these against goals such as ROI and KPIs.

• Optimize spend and performance based on trend insights.

• Brainstorm new creative growth strategies.

• Plan, execute, and measure experiments and conversion tests.

• Create landing pages and optimize user experience by collaborating with internal teams

• Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.

• Instrument conversion points and optimize user funnels

• Evaluate emergent technologies; provide thought leadership; provide perspective for adoption when appropriate.