Manager Ecommerce - Buying at Birla… · Mumbai…

KEY RESPONSIBILITIES

Category & Opportunity Identification

• Analyse Amazon.in and Flipkart category data to identify high-demand, under-supplied product gaps in the Power tool & accessories segment
• Research search volume, competitor listings, pricing bands, and review counts for target categories make a structured business case for each new product family
• Identify which product categories are best sourced externally vs. manufactured in-house — present recommendations to quarterly
• Monitor competitor product launches (Bosch, Freemans, Jon Bhandari, Taparia) and identify where BPT can compete on quality, price, or range
• Build and maintain a 12-month new product launch calendar

Supplier Development & Sourcing

• Identify and evaluate suppliers via Alibaba.com, Canton Fair (April and October), Made-in-China, and direct referrals from existing vendor network
• Conduct structured supplier due diligence: production capacity, existing export certifications, client list, factory audit reports, and quality management systems
• Manage the RFQ (Request for Quotation) process — obtain pricing, MOQ, lead time, and packaging options from minimum 3 suppliers per category
• Negotiate commercial terms: unit price, MOQ, payment terms (standard: 30% advance, 70% against Bill of Lading), tooling costs, and delivery timelines
• Build and maintain an Approved Vendor List — minimum 10 qualified China suppliers by Month 6, with vendor scorecards updated quarterly
• Scorecard criteria: quality pass rate, on-time delivery, price competitiveness, responsiveness, certification compliance

Ecommerce Product Management

• Own the product P&L for every sourced product from Day 1 — landed cost, marketplace fees, advertising spend, returns provision, and net margin
• Brief the Catalogue & Content Specialist on new product specifications — dimensions, material, certifications, target applications, and competitor comparison
• Brief the KAM (Amazon & Flipkart) on new product launch plan — pricing strategy, initial ad budget, Vine enrolment, and target ranking
• Review and approve all listing content for sourced products before go-live — ensure technical accuracy of titles, bullet points, and specifications
• Monitor new product performance for the first 90 days post-launch — sales velocity, return rate, customer feedback, and ranking trajectory
• Make reorder decisions based on sell-through rate, Amazon IPI score, and storage cost — avoid stockouts and overstock simultaneously

Reporting & MIS

• Monthly product pipeline report: categories under evaluation, sampling status, certification status, and projected launch dates
• Quarterly new product review: performance of launched products vs. projection — GMV, margin, return rate, ranking
• Vendor performance scorecard: updated quarterly and shared with GM — highlights best-performing and at-risk suppliers
• Landed cost tracker: maintained for every active and pipeline product — updated monthly as freight and duty rates change

WHAT WE'RE LOOKING FOR

Must-Have Skills & Experience

• 4–7 years in product sourcing, ecommerce buying, private label development, or import/export — specifically with China manufacturers
• Hands-on experience with Alibaba.com — supplier identification, RFQ process, price negotiation, and trade assurance
• Understanding of import logistics: Incoterms (FOB, CIF), Bill of Lading, customs clearance, HS codes, and duty calculation
• Experience managing sample cycles and quality control processes
• Commercial acumen — ability to build a landed cost model and evaluate product viability at a target selling price
• Strong negotiation skills — comfortable negotiating with Chinese suppliers in English (Mandarin is a bonus)

Good to Have

• Experience sourcing power tool accessories, abrasives, hardware, or industrial goods — category knowledge accelerates vendor evaluation
• Mandarin language skills — basic conversational Mandarin is a meaningful advantage in factory negotiations
• Attendance at Canton Fair — established vendor relationships from direct factory visits
• Knowledge of BIS certification process — has managed BIS applications before
• Experience with Amazon private label — understanding of how sourced products perform on Amazon vs. branded products