Social & Community Lead at Birdman in Guadalajara, Jalisco, MX

We are a fast-growing consumer brand building culturally relevant, performance-driven digital ecosystems across Mexico and the US. We operate with a strong builder mindset, combining creativity, data, and execution to scale brand presence and audience engagement across platforms.

Social and community are at the core of how we show up. We don't just want to be seen or bought — we want the brand to be felt. We believe in high ownership, fast execution, and content that is native, relevant, and impactful within each platform.

Job Description

We are looking for a Social & Community Lead to own our digital content, communication, and community strategy across owned platforms in Mexico and the US, within our in-house creative unit.

This is a strategic and hands-on leadership role with a dual mandate: delivering marketing objectives through digital, and building a community with true cultural relevance. You will orchestrate organic content and paid media behind a single strategy, and lead a community management team across MX and US.

You'll work closely with brand, insights, performance, ecommerce, and in-house production/art teams to turn strategy into content that connects — while continuously optimizing based on performance and community signals.

Key Responsibilities

• Create and own the digital content and communication strategy, translating marketing objectives into a social-first plan.

• Define content pillars, tone, and the role of social for each brand and sub-brand.

• Define and optimize the paid media strategy behind social (primarily Meta and TikTok).

• Build and nurture the brand community across owned platforms in Mexico and the US.

• Generate clear, single-minded briefings for content production and art teams.

• Administer the social budget (organic content + paid media), maximizing impact per invested peso.

• Build dashboards, KPIs, and tracking for quantitative decision-making.

• Lead, develop, and coach the Community Managers (MX & US).

• 5+ years in digitally-focused creative agencies working with mass-consumption (CPG) brands.

• 5+ years creating content (UGC and audiovisual) for culturally relevant brands.

• 3+ years managing paid media on social platforms (Meta and TikTok primarily), with direct budget ownership.

• People leadership experience (this role manages 2 direct reports).

• Bilingual English/Spanish, full oral and written command (the role manages the US community); Spanish native.

• Bachelor's degree — field open; ideally Communication, Advertising, Digital Marketing, or a creative field.

• Eligible to work in Mexico. Able to work on-site in Guadalajara and relocate if needed.

• Availability to travel occasionally (~30%: shoots, activations, US market immersion).

Nice to have:

• Client-side experience within a mass-consumption (CPG) brand.
• Experience managing brands outside Mexico (US market a plus).
• Experience managing sports / lifestyle brands.

Technical Skills

• Digital & Social Strategy: digital content strategy, community building, content pillars, social-first communication, digital culture creation.
• Paid Media: ad serving, media strategy on Meta and TikTok, budget optimization, full-funnel media.
• Content & Tools: content creation tools, UGC and audiovisual formats, social platform management, analytics and dashboarding tools, AI-assisted content tools.
• Brand & CRM: CRM fundamentals, brand guidelines and digital brand standards, measurement frameworks.