Digital Marketing Specialist at Biomapas in Bulgaria

Join our international team as a Digital Marketing Specialist.

Digital Marketing Specialist supports delivery of the Biomapas marketing plan, with a focus on digital channels. The role delivers and optimizes day-to-day digital activity, including paid campaigns, SEO, the website and email marketing.

It is also a broad, hands-on role. Alongside digital, the person will support design, events, internal and external communications, and marketing coordination across a small, growing team.

Key areas of responsibility and main tasks

Digital marketing:

• Run and optimize paid campaigns on LinkedIn and Google Ads, including targeting, A/B testing and tracking spend against budget
• Set up and maintain conversion tracking, landing pages and retargeting
• Update website content and support on-page and technical SEO
• Manage email marketing campaigns, including building, sending and tracking emails such as the monthly newsletter and nurture emails
• Manage organic social media day to day
• Support general CRM and marketing automation management so leads are tracked properly
• Produce regular reports on digital channel and campaign performance against agreed KPIs

Marketing and communications support:

• Execute marketing tasks in the Marketing Plan and maintain the marketing calendar

• Create day-to-day marketing materials in Canva, such as social graphics and simple collateral, and support sales presentation design in PowerPoint

• Brief and manage freelance designers on larger creative work, such as event stands, campaign assets and video.

• Write, proofread and edit content across different channels

• Coordinate events and exhibitions, including logistics, booth and stand materials, and keep marketing collateral stocked

• Coordinate marketing activities and brief and work with agencies, freelancers, PR companies, designers and web developers

• Support consistent internal and external communications, including internal comms with HR and communication on company initiatives

• Degree in Marketing, Business, Communications or a related field

• 3–4 years in marketing, ideally B2B; life sciences or pharma services is an advantage

• At least 1–2 years hands-on experience running LinkedIn and/or Google Ads campaigns

• Working knowledge of SEO, website CMS (e.g. WordPress) and email marketing tools

• Comfortable with analytics and reporting (e.g. GA4)

• Experience with CRM, marketing automation or Google Tag Manager is an advantage

• Willingness to embrace and learn AI tools for content, campaigns and analysis; existing experience is an advantage

• Confident with design tools such as Canva or Figma; Adobe Photoshop, Illustrator and video editing are an advantage

• Strong MS Office skills (Word, Excel, PowerPoint, Outlook)

• Fluent English, written and spoken

• Strong organization and ability to prioritize across many tasks

• Strong attention to detail and reliable delivery

• Clear communication and writing skills

• Hands-on and proactive; happy to pitch in across the team

• Professional growth and career opportunities

• International team and environment

• Bonus based on annual performance

• Personal accident and business trip insurance

• Additional health insurance

• Remote/home based

• Complimentary health and wellness benefits, such as influenza vaccines

• Rewarding referral policy

• Workplace establishment allowance (fully remote)

• Team building, global meetings, B active events