Data Analyst (12 months contract) at Binance in Hong Kong, China

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Support growth and marketing campaigns end to end: pull, validate and structure data across the full conversion funnel
• Measure and evaluate campaign performance (conversion rates, CAC, ROI, retention of acquired users) and translate results into actionable recommendations for marketing and operations teams
• Build and maintain campaign/growth dashboards; automate recurring data pulls where possible
• Work with large volumes of user behavior and transactional data using SQL and internal data platforms; design and run cohort analyses to support campaign optimization
• Translate complex findings into simple visualisations and clear narratives for execution by operational teams and executives
• Work in a fast-paced environment where time to market is critical

Requirements

• Degree in a quantitative discipline, such as Statistics, Computer Science, Engineering, or Economics
• 1-3 years of full-time work experience in an Analytics role, campaign / growth / marketing analytics experience is a strong plus
• Strong SQL skills is a must- able to independently write and debug complex queries on large-scale datasets
• Experience with a visualisation tool such as DataWind, an AI tool such as Claude Code is a strong plus
• Nice to have: Python, R
• A self-driven team player with the ability to quickly learn and apply new tools and techniques
• A natural curiosity to identify, investigate and explain trends and patterns in data and an ability to analyse and break down complex concepts and technical findings into clear and simple language for communication
• A passion for Emerging Technologies related to Blockchain and AI

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.