Social Media Manager at Big Com in Birmingham, AL

About Big Com

Big Com is an independent, full-service marketing and advertising agency in Birmingham. For more than 30 years, we've built brands worth talking about for clients ranging from state agencies to national consumer brands.

We Make a Big Damn Deal Out of Everything. It's our promise, and it's how we work. Curiosity is serious business here. We work together across disciplines to interrogate every assignment, find the real why and land on unexpected solutions that feel inevitable in hindsight.

We know the best work happens when people feel free to try something, push back or float the half-formed idea that ends up being the answer. We build a culture that makes room for that. We care about the work and the people doing it, and we're always looking for teammates who'll bring something we don't already have.

If that sounds like a place where you'd thrive, we want to hear from you.

About the role

The Social Media Manager is the creative and strategic force behind Big Com's day-to-day presence across social platforms. This mid-level role blends content creation, community engagement, and platform strategy to grow audiences and drive measurable results for our clients. The ideal candidate lives on social media, has a sharp eye for what stops the scroll, and can translate a client's brand voice into content that performs.

Acting as both creator and strategist, the Social Media Manager plans and produces native social content — video, graphics, and short-form copy — manages posting calendars and community engagement and uses performance data to continually sharpen what we post and how we post it. While the role occasionally supports longer-form materials like blog posts or newsletters, social content creation is the primary focus.

Reports to: Vice President of Marketing + Communications

Status: Full-Time Employee | Salary + Benefits

What you'll do

Social Content Creation

● Plan, shoot, edit, and publish native content — short-form video, graphics, stories, and captions — tailored to each platform (Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels).

● Own the social content calendar for assigned client accounts, ensuring a consistent, on-brand posting cadence.

● Write engaging, platform-appropriate copy that reflects each client's voice and speaks directly to their audience.

● Occasionally contribute to longer-form content — blog posts, newsletters, or web copy — that supports broader campaigns, though this is a secondary focus.

● Stay current on platform trends, formats, sounds, and features, and proactively test new content types.

Community + Engagement

● Monitor and manage social channels daily, responding to comments, messages, and mentions in a timely, on-brand manner.

● Build genuine engagement with followers, influencers, and industry voices to grow community and reach.

● Flag and help manage any customer service issues or reputational concerns that surface on social channels.

Strategy + Performance

● Track key social metrics (engagement, reach, follower growth, conversions) and report performance to clients and internal teams.

● Use analytics and platform insights to refine content strategy and identify what's working.

● Support paid social efforts by identifying strong organic content for boosting or amplification.

● Contribute to the shaping of Big Com's social and stylistic guidelines across clients.

Collaboration + Project Management

● Partner with the creative team on visual assets, campaign concepts, and promotional materials.

● Coordinate with account, design, and analytics teams to align social content with broader campaign objectives.

● Manage multiple client accounts and content deadlines simultaneously without sacrificing quality.

Qualifications

● 1–2 years of professional marketing experience, with a focus on social media specifically.

● A strong portfolio of social content that demonstrates range across platforms, formats, and voice.

● Hands-on experience with content creation and editing tools (e.g., Canva, CapCut, Adobe Creative Suite, native platform editors) and scheduling tools such as HeyOrca, Sprinklr, Later, etc.

● Working knowledge of social platform algorithms, analytics tools, and best practices.

● Excellent writing, proofreading, and editing skills, with the ability to adapt tone across brands and platforms.

● Strong organizational and time management skills; comfortable juggling multiple clients and deadlines.

● A collaborative mindset with the ability to also work independently and take ownership of accounts.

● Bachelor's degree in marketing, communications, journalism, or a related field preferred.

● Basic understanding of SEO and paid social principles is a plus.