Assistant Marketing Manager at BIBA in Gurugram

Job Purpose:

To support the planning and execution of marketing strategies across digital platforms, influencer collaborations, campaign shoots, vendor management, and innovation

Key Responsibilities:

Social Media Management

• Oversee content planning and publishing across all social media platforms in line with brand guidelines.
• Collaborate regularly with creative agencies to ensure timely execution and high-quality output.
• Manage and review monthly marketing reports and performance reviews with a focus on insights and continuous improvement.
• Conduct weekly market and competitor trend analysis to inform strategy and content direction.
• Coordinate with agencies to prepare comprehensive content briefs in advance of the publishing cycle.

Content Creation Influencer & BTL

• Manage end-to-end influencer collaborations including briefing, onboarding, and content approvals.
• Lead influencer negotiations and shortlisting, ensuring strategic alignment and cost-effectiveness.

Collaboration with International Partners/Agencies

• Share creative assets and marketing inputs with global teams in a timely and organized manner.

Campaigns & Digital Shoots

• Manage planning and execution of brand and product campaigns in collaboration with creative and internal teams.
• Ensure timely delivery of campaign assets to stakeholders.

Key Skills & Competencies:

• Strong understanding of digital marketing and influencer ecosystems
• Effective communication, negotiation, and stakeholder management skills
• Experience in campaign planning, execution.

Qualifications & Experience:

• Bachelors degree in Marketing, Mass Communication, Business, or a related field (MBA preferred)
• 46 years of experience in marketing, preferably within the fashion or retail industry
• Experience managing social media campaigns, influencer partnerships, content creation, and vendor relationships
• Strong coordination skills with internal teams and external agencies.

Work Schedule:

• Monday to Saturday (2nd,4th and 5th Saturdays off)
• 1st and 3rd Saturdays are working