VP of Product (Play) at Betty in London, England, United Kingdom

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: We are honest - we value honesty in all aspects. Bring the Olives - we offer premium customer experience. Think Big - we believe in always striving for more. Role Overview Working Hybrid 3 days in office Tues-Thurs out of our new London, Old street Office. This role will drive product innovation through experimentation, creative thinking and deep understanding of player behaviour. As VP of Product - Play, you’ll be responsible for shaping the experiences that directly impact engagement, retention and long-term revenue. You’ll define what we build, why we build it, and how it performs whilst working closely with LiveOps, Data and Engineering to continuously evolve the player journey. This is a high ownership role with real influence, where strong product thinking and fast decision making will directly translate into measurable business impact. Key Responsibilities: Own product strategy across Play Drive engagement, retention and overall player experience Partner closely with LiveOps on promos, events and content Push teams from task execution to real problem solving Set standards for product thinking and decision making Work cross-functionally to deliver meaningful player outcomes Requirements: Strong product builder background and experience Background in gaming (ideal) or consumer products with strong engagement focus Experience shaping clear product strategy, not just delivery Comfortable making decisions in ambiguity Ability to work within a fast paced environment Strong understanding of player/user behaviour, engagement and retention Nice to have iGaming experience CRM / lifecycle / MarTech exposure What we offer: Competitive salary Premium Health insurance Career and skills development opportunities Fun and collaborative team environment New modern office space Please note, we are unable to offer visa sponsorship for this role. Candidates must have the right to work in the UK at the time of application.