Sales Associate at Betten Honda in Muskegon, MI

Job Summary:

We are seeking a motivated and customer-focused Sales Associate to join our dealership team. The ideal candidate will have excellent interpersonal skills, a passion for automobiles, and a drive to succeed in a fast-paced, commission-based environment. As a Sales Associate, you will guide customers through the vehicle purchasing process, from initial inquiry to final sale, ensuring a high-quality customer experience.

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Key Responsibilities:

• Greet and assist customers in a professional and friendly manner
• Determine customer needs and recommend suitable vehicles
• Conduct vehicle demonstrations and test drives
• Explain features, benefits, and financing options to customers
• Negotiate pricing and trade-in values within dealership guidelines
• Complete sales paperwork accurately and efficiently
• Follow up with potential and existing customers to encourage retention and referrals
• Maintain in-depth knowledge of current inventory, promotions, and industry trends
• Work collaboratively with the finance and service departments to ensure a smooth customer experience
• Meet or exceed monthly sales goals and performance targets

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Qualifications:

• High school diploma or equivalent (Associate’s or Bachelor’s degree preferred)
• Previous automotive sales experience is a plus but not required
• Excellent communication and customer service skills
• Strong negotiation and closing abilities
• Professional appearance and demeanor
• Ability to work flexible hours, including evenings, weekends, and holidays
• Valid driver’s license with a clean driving record