App Marketing Specialist at BETSoftware · Durban

The App Marketing Specialist will play a critical role in developing and executing comprehensive marketing strategies to promote our mobile applications, drive user acquisition, and increase app engagement. The role will require a passion for mobile technology, a deep understanding of app marketing best practices, and a proven track record of achieving results in a competitive digital landscape. The App Marketing Specialist will need to optimize advertising campaigns for the company and build relationships with the respective external suppliers and report to relevant stakeholders. Staying up to date with the newest trends and different media platforms is essential.

Computer Skill

Analytical Skill

Responsibilities

App Marketing Specialist Duties:

• Plan and execute targeted app advertising campaigns across various channels, including app stores, display networks, and mobile ad networks.
• Collaborate with cross-functional teams, including product, design, and development, to ensure app marketing initiatives align with overall business objectives.
• Ensure targets are achieved and manage, analyze and optimize campaigns to achieve and exceed KPI’s
• Optimize app store listings, including app titles, descriptions, keywords, and visual assets, to improve discoverability and conversion rates.
• Ensure the growth of the various company apps and the portfolio as a whole.
• Provide ad-hoc, weekly and monthly reports to all internal parties based on performance per product and per campaign.
• Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
• Research competitors and provide suggestions for improvement
• Optimise advertising campaigns based off performance
• Update necessary campaign budgets upon review
• Keep up to date with the newest trends and different media platforms
• Report to management and key stakeholders on the performance of campaigns
• Source and implement campaign artwork for the various external digital placements
• Implementation of campaign and partner tracking using our MMP
• Work together with the compliance team to get digital campaign agreements in place
• Join in campaign performance meetings to build direct relationships with external service providers
• Ensure contracts are renewed accordingly
• Ensure payment for campaigns are submitted timeously are actioned and admin tasks executed.
• Implement strategies to ensure acquisition of clients.

People

• Clear communicator.
• Proactive.
• Ready to be accountable.
• Have a keen eye for detail.
• Proven multi-tasking record.
• Stress-tolerant and great at shifting priorities as demands change.
• Analytical thinker
• Comply with company policy and values.
• A team player with exceptional organizational and technical skills.
• Excellent time management skills and the ability to cope with many projects at any given time.
• Open-minded and willing to make changes swiftly.
• High attention to detail.
• Possess the confidence to explain and sell ideas to colleagues.
• Strong personality.
• Enthusiastic and a passion for what you do.
• Natural leadership ability with proven track record.

Compliance, Risk, and Quality

• Compliance with company policies and procedures.
• Ensure insertion orders are reviewed and signed off on
• Ensure contractual T’s & C’s are reviewed and approved
• Ensure budgets are implemented across campaigns accordingly
• Ensure artwork for time sensitive competitions or promotions are posted and removed on time
• Ensure reporting is accurate and legible
• Ensure logical saving of all contract, artwork roll outs, campaigns, approvals etc.

Growth and New Markets/Products

• Maintains technical knowledge as well as builds new relationships by attending workshops and seminars
• Keep abreast with competitor activity, market innovation, market trends, and customer trends.
• Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals.
• Product innovation, new service offerings to customers.
• Source new customers.

Qualifications

Matric

Degree/Diploma in Marketing or Relevant Field

Digital Marketing

Account management

Media buying (online)

Google Analytics (Advantageous)

Programmatic advertising

App Marketing / AOS / MMP