GTM Operations Analyst, Lead at Benevity in Toronto, Ontario, CA

Meet Benevity

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

High-Level Overview

We are looking for a GTM Operations Analyst, Lead to own and optimize end-to-end go-to-market operations across the full revenue lifecycle, from Marketing through Closed Won to Renewal and Upsell. In this role, you will partner with cross-functional leaders across Sales, Marketing, Finance, and Revenue Operations to drive process optimization inclusive of systems integration and usage across our sales tech stack (Salesforce CRM, HubSpot, Gong, ZoomInfo, LeanData, and Clay), delivering data analysis and reporting that drives both C-Suite visibility and individual seller productivity. The ideal candidate is a strategic self-starter with deep analytical capabilities, strong cross-functional instincts, and a high orientation toward process efficiency and data accuracy.

What you’ll do:

• Full Funnel GTM Operations: Own and optimize end-to-end GTM operations across the full revenue lifecycle (from Marketing through Closed Won to Renewal and Upsell) ensuring seamless handoffs, consistent data quality, and clear accountability at each stage of the funnel.
• Cross-Functional Partnership: Partner with cross-functional leaders across Sales, Marketing, Customer Success, Finance, and Revenue Operations on process optimization, inclusive of systems integration and usage across our sales tech stack (Salesforce CRM, HubSpot, Gong, ZoomInfo, LeanData, and Clay), to drive both C-Suite visibility and individual seller productivity.
• Bookings Audit & Financial Reporting: Own and continuously optimize the monthly bookings audit in close partnership with your Revenue Operations counterpart, ensuring booking accuracy, data integrity, and timely monthly financial reporting to support executive and board-level decision-making.
• Pipeline Reviews & Bookings: Prepare for and participate in weekly Pipeline Reviews and Sales Booking Forecast meetings, delivering actionable insights that help sales leadership make informed decisions on pipeline health and deal progression.
• Executive Communications: Prepare executive communications updating the leadership team on forecast, bookings, and pipeline progress — synthesizing complex data into clear, concise, and compelling narratives.
• GTM Metric Mastery: Develop and maintain an intimate understanding of Benevity's booking calculation fields and GTM reporting metrics (including New Logo, Renewals, and Upsell/Cross-sell) and serve as a trusted subject matter expert for the broader organization.
• Process Design & Enablement: Document and provide enablement to stakeholders on GTM Operations processes, ensuring consistent adoption and understanding across the go-to-market organization.
• Performance Analytics: Deliver robust dashboards and analysis support for sales and pipeline performance using Salesforce CRM and HubSpot, generating actionable insights that drive individual seller productivity and leadership visibility.

What you’ll bring:

• 7+ years of experience in GTM, Revenue, or Sales Operations with hands-on expertise across the full revenue funnel in a SaaS or technology environment.
• Technical Proficiency: Advanced knowledge of Salesforce CRM and HubSpot is required. Experience with ZoomInfo, LeanData, Cloudingo, and Clay is highly valued.
• Analytical Excellence: Strong ability to work with complex data sets, build reports and dashboards, and translate findings into executive-ready narratives that drive action.
• AI-Forward Mindset: Genuinely curious about and enthusiastic for the ways AI tools and automation can accelerate GTM operations, from surfacing insights faster and streamlining data workflows to drafting communications and optimizing processes at scale. You see AI as a force multiplier, not a threat, adapt quickly to new technologies as they emerge, and proactively seek ways to embed AI-driven efficiencies into your day-to-day work.
• Cross-Functional Collaboration: Demonstrated experience partnering with Sales, Marketing, Finance, and Revenue Operations leadership to drive process alignment, system adoption, and accountability.
• Detail Oriented: Exceptional aptitude to clearly document requirements, processes, and business metrics, and manage assigned tasks with precision and accuracy.
• Communication Skills: Ability to distill complex operational data into clear, compelling communications for senior stakeholders and C-Suite audiences.
• Agility: Demonstrated ability to handle competing priorities in a fast-paced, high-growth environment with a strong orientation toward execution and continuous improvement.

Discover your purpose at work

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where We Work

At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isn’t a buzzword

Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.