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Growth Marketing Manager at Benevity in Calgary, Alberta, CA
Skills
Job Description
Meet Benevity
Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!
High-Level Overview
Benevity is hiring a Growth Marketing Manager to own paid media and organic discovery as a connected growth engine, with a strong focus on account-based marketing (ABM) and strategic accounts. This role will report to the Sr. Manager, Digital Marketing on Benevity’s Growth Marketing team.
This role is responsible for building awareness with Tier 1 and Tier 2 target accounts, capturing intent signals, and influencing pipeline through integrated paid media, SEO, AEO and GEO strategies. This role is ideal for a hands-on marketer who wants to learn fast, test aggressively and grow into broader ownership, while partnering closely with sales, product marketing, marketing ops and ABM stakeholders.
What you'll do:
Paid media
- Plan, execute, and optimize paid media programs across:
- Paid search
- Paid social (especially LinkedIn)
- Retargeting
- Prioritize Tier 1 and Tier 2 target accounts and high-intent audiences
- Balance awareness, intent capture, and efficiency across long sales cycles
- Monitor performance daily and proactively course-correct inefficiencies
- Partner with sales and ops to improve lead quality and pipeline influence
Organic search (SEO, AEO, GEO)
- Support and execute organic discovery strategy, including:
- SEO fundamentals
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Optimize content to answer buyer questions clearly and accurately
- Help ensure Benevity appears favorably in AI-powered search experiences
- Partner with content and product marketing to structure content for authority and trust
- Identify keyword gaps and provide recommendations for new, high-authority content
Measurement, learning & optimization
- Track performance against baselines and identify trends over time
- Measure success beyond traffic and CPL, including:
- Qualified leads
- Pipeline influence
- Account warming signals
- Contribute to dashboards and reporting in HubSpot
- Turn insights into clear, actionable recommendations and drive follow-through on next steps
Experimentation & Growth
- Run structured experiments to identify what works and why
- Test new:
- Audiences
- Ad formats
- Content structures
- Messaging hypotheses
- Use winning insights to drive core strategy while maintaining testing momentum
- Help evolve strategy toward an 80/20 performance-to-experimentation model
Cross-functional partnership
- Work closely with:
- Demand Gen/ABM team on campaign strategy and execution
- Sales and BDR teams on account priorities and feedback
- Marketing Ops on attribution, tracking and data quality
- Communicate clearly when inputs or alignment are missing
What you'll bring:
- 3–5 years of experience in growth, performance or digital marketing
- Hands-on experience managing paid media campaigns
- Working knowledge of SEO fundamentals
- Strong analytical and problem-solving skills
- Comfort working with performance data and dashboards
- Ability to communicate clearly about what’s working and what’s not
- Exposure to long sales cycles and account-based marketing
- Ideal tech stack experience: HubSpot, 6Sense, Google Ads, Google Search Console, LinkedIn Ads, YouTube, Semrush, Hockeystack
Discover your purpose at work
We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …
Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …
It’s time to join Benevity. We’re so excited to meet you.
Where We Work
At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.
Join a company where DEIB isn’t a buzzword
Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.
We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.
That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.
Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.