Omni Trade Marketing Senior Manager at Beiersdorf · Chinese…

Your Tasks

In this role, you will have the opportunity to:

This role is responsible for driving omni-channel trade marketing strategy and execution for Nivea Face, ensuring seamless integration between online and offline channels. The position focuses on delivering strong commercial performance by aligning promotion strategies with assortment priorities and enabling consistent, high-quality execution across all shopper touchpoints.

The purposes of this position are:

A. Omni-Channel Strategy & Integration

Develop and execute omni-channel trade marketing strategies that integrate online and offline channels into a unified framework

Ensure promotion strategies are fully aligned with assortment priorities across all categories to enable cohesive execution

Drive consistency in shopper experience across all consumer touchpoints

B. Category Trade Marketing Leadership

Lead trade marketing planning and execution for assigned categories across both online and offline channels

Translate category strategies into clear, channel-specific activation plans, ensuring aligned and synchronized execution

Partner with category teams to deliver integrated seasonal and campaign-based activations

C. Go-to-Market & Activation Excellence

Ensure high standards in promotion execution, merchandising, and activation across all channels

Collaborate closely with Brand Marketing and E-commerce teams to deliver integrated, full-funnel campaigns

D. Commercial Performance Management

Drive commercial performance by optimizing promotion strategies, assortment planning, and trade investment allocation

Monitor and evaluate activation effectiveness, continuously improving ROI and trade efficiency

Support delivery of net sales, market share, and channel performance targets

E. Cross-Functional Collaboration

Act as a key interface between Marketing, Sales, E-commerce, and Supply teams to ensure aligned planning and execution

Strengthen cross-functional collaboration to enable seamless omni-channel delivery

Support unified leadership across channels in line with the newly established organizational model

F. Shopper Insights & Activation Support

Leverage shopper and channel insights to continuously refine trade marketing strategies

Support the development and execution of key activation tools (e.g., promotions, GWP, in-store visibility)

Drive best practice sharing and capability building across categories

Your Profile

Bachelor’s degree or above in Marketing, Business, or related fields

8+ years of experience in Trade Marketing / Channel Marketing / Commercial Marketing, preferably in FMCG or skincare industry

Solid experience managing both online (e-commerce) and offline retail channels

Strong understanding of trade marketing fundamentals, including 4Ps and GTM processes

Proven ability to work effectively in a matrix organization and manage cross-functional stakeholders

Strong analytical and problem-solving skills with a data-driven mindset

Excellent communication and stakeholder management skills