Brand Manager at Beiersdorf in Taipei, Taipei, Taiwan

Knowledge, Skills and Experience:

1. Bachelor’s degree or above (business related major preferred).
2. English proficiency.
3. At least 6 years of marketing experiences in FMCG/ Beauty industry (cosmetic related preferred). Experience in managing leading brands & competitive category is a plus
4. Business acumen & analytical skill
5. Good ownership/ good learning agility/ adaptability/ a good team player with flexibility.
6. Multi-tasking and project/timeline management, incl. launch and relaunch projects.
7. High level of ownership, learning agility, and adaptability in a fast-paced environment.
8. Strong team player with a collaborative and flexible approach.

Main Accountabilities

1. Develop and execute comprehensive category and brand strategies to drive sustainable business growth and gain market share in a competitive category
2. Monitor sales performance and manage financial KPIs to ensure business targets are met
3. Lead end-to-end New Product Development (NPD) process and major launch campaigns. Independently manage projects and collaborate seamlessly with cross-functional internal teams.
4. Lead strategic brand projects and partner closely with creative, media, and PR agencies to execute high-impact marketing initiatives.
5. Able to analyze and interpret research data/report (i.e Kantar, Nielsen) to understand consumer insights and apply key learnings.