Marketing & Engagement Specialist Intern at Be Strong… · Palmetto…

Job Overview 

The Marketing Intern supports the Marketing Department by assisting with press release development, marketing communications, event photography and visual content capture, social media content creation, and digital media organization. This paid, six‑week internship provides hands‑on experience in marketing operations while contributing to brand awareness, campaign execution, and community engagement through written, visual, and digital content. The intern works collaboratively with the Marketing team to ensure content aligns with organizational branding, communication standards, and established timelines. 

 

Manager to list the top 5 critical duties for this role (these will be used to qualify/measure a new hire during their probationary performance review). 

1. Press Release & Marketing Communications Support: Assist in drafting, editing, and formatting press releases and marketing communications to support organizational announcements, events, and initiatives. Ensure accuracy, clarity, consistency in tone, and alignment with organizational branding and approval processes prior to distribution. 

1. Event Photography & Video Content Capture: Capture high‑quality photos and short‑form video content at events, programs, meetings, and organizational activities. Ensure visual content is clear, well‑composed, appropriately framed, and suitable for use across marketing, digital, and promotional platforms. 

1. Social Media Content Creation & Platform Engagement: Support social media content creation, scheduling, posting, and basic engagement monitoring across BSI platforms in alignment with branding guidelines and communication standards. Assist in maintaining a consistent posting schedule and follow established content approval and escalation procedures. 

1. Digital Media Asset Management: Organize, label, tag, and maintain digital media assets (photos, videos, and marketing files) in accordance with BSI’s content management, confidentiality, and data storage policies. Ensure assets are easily accessible and properly archived for future marketing use. 

1. Marketing Collaboration & Campaign Support: Collaborate with the Marketing team to develop and execute content ideas that support campaigns, events, and community engagement. Contribute creative ideas, assist with content preparation, and complete assigned tasks to ensure campaign timelines, objectives, and deliverables are met. 

 

Additional Responsibilities and Duties 

 

• Participate in marketing meetings, briefings, and project discussions as requested to support collaboration, communication, and professional development. 

• Follow all organizational branding, confidentiality, data management, and communication policies when handling marketing materials and digital assets. 

• Assist with content organization, archiving, and basic engagement tracking when requested to support marketing reporting and analysis. 

• Provide support for administrative and operational tasks related to marketing campaigns, events, and projects assigned. 

• Maintain professionalism and confidentiality when working with internal information, visual assets, and communications. 

• Other duties as assigned. 

 

Required Experience, Qualifications and Skill 

• Currently enrolled in or recently completed coursework in Marketing, Communications, Public Relations, Journalism, Media Studies, or a related field. 

• Basic understanding of social media platforms, digital communication, and content creation best practices. 

• Demonstrated written and verbal communication skills, with the ability to draft clear, professional content and follow branding guidelines. 

• Interest in marketing communications, photography, visual storytelling, and digital media. 

• Ability to follow instructions, apply feedback, meet assigned deadlines, and work collaboratively within a team environment. 

• Basic organizational skills with the ability to manage digital files, content, and multiple tasks effectively. 

 

Competencies 

• Communication: Effectively conveys information in written, visual, and verbal formats, including clear drafting of marketing content and professional interaction with team members. 

• Attention to Detail: Demonstrates accuracy and care when preparing marketing materials, organizing digital assets, and ensuring content aligns with branding and communication standards. 

• Visual Literacy & Brand Awareness: Exhibits an understanding of visual branding, composition, and imagery to support effective photography, visual storytelling, and marketing materials. 

• Learning Agility: Quickly learns and applies new tools, processes, and marketing concepts and incorporates feedback to improve performance and work quality. 

 

Characteristics Strongly Desired 

• Creativity/Innovation: Develop new and unique ways to improve the image and functional capacity of the organization and to create new opportunities. 

• Behave Ethically: Understand ethical behavior and business practices and ensure own behavior and the behavior of others are consistent with these standards and align with the values of the organization. 

• Build Relationships:
  Establish and maintain positive working relationships with others, both internally and externally, to achieve the goals of the organization. 

• Communicate Effectively: Speak, listen and write in a clear, thorough and timely manner using appropriate and effective communication tools and techniques. 

• Focus on Client Needs:
  Anticipate, understand, and respond to the needs of schools, community organizations and individual clients to meet or exceed their expectations within the organizational parameters. 

• Foster Teamwork: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness. 

• Lead: Positively influence others to achieve results that support the sustainability of the organization. 

• Make Decisions: Assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of the organization. 

• Organized: Set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities. 

• Plan:
  Determine strategies to move the organization forward, set goals, create and implement actions plans, and evaluate the process and results. 

 

Physical Demands: 

This position is regularly required to sit, stand, walk, speak, and hear. The position requires extensive computer use so the employee must have sufficient hand dexterity to use a computer keyboard and be capable of reading a computer screen. The employee must occasionally lift and/or move up to 30 pounds. Reasonable accommodation may be made to enable otherwise qualified individuals with disabilities to perform the essential functions. 

 

Limitations and Disclaimer: 
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.  Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis. 

 

We are an equal opportunity employer. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status. Hiring is contingent to references and Level II background screening and Sex Offender background check successfully passed