Senior Manager CX Platform Strategy &… at BAT · Winston-S…

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager CX Platform Strategy & Transformation in Winston Salem

As Senior Manager – Platform Strategist, you will serve as the business-side single point of contact across key marketing technology and platform transformation efforts within Consumer Experience. This role will translate CX needs into clear platform requirements, priorities, sequencing recommendations, and business impacts across IDT and cross-functional partners.

You will hold the portfolio-level lens across consumer platforms, identifying cross-channel dependencies, business impacts, sequencing risks, and opportunities for improved integration that individual channel leads may not be positioned to see. As a key member of the CX Strategy & Governance team, you will help ensure platform changes are evaluated through a business, operational, adoption, and governance lens.

This is a high-impact role for a strategic, technically fluent, and commercially minded operator who can simplify platform complexity, connect technology decisions to business outcomes, and support scalable platform evolution, automation delivery, AI use-case governance, and human-in-the-loop operating standards.

Your key responsibilities will include:

• Platform strategy and business ownership: Serve as the business-side single point of contact for platform strategy, platform change requests, and technology decisioning across CX.
• CX requirements translation: Represent CX business needs, priorities, and operating requirements in platform discussions with IDT and technology partners.
• Portfolio-level impact assessment: Develop cascade analysis for major platform changes, identifying impacts across segmentation, journey orchestration, briefing, activation, measurement, and downstream workflows.
• Cross-platform integration: Coordinate overlap between consumer and trade platforms to identify shared dependencies, duplication, sequencing conflicts, and integration opportunities.
• Tower and stakeholder alignment: Partner with tower leads, CX Operations, Journey Framework, Workfront Platform Owner, IDT, LEX, and Compliance to bring the right decision depth into platform discussions.
• Decision framing and escalation: Own the CX business position on platform changes, including recommended sequencing, trade-offs, dependencies, escalation needs, and adoption considerations.
• Automation and AI use-case governance: Lead intake, prioritization, and business framing for automation and AI use-case backlogs, partnering with LEX and Compliance to establish governance rails and human-in-the-loop standards.
• Operational adoption: Support automation delivery into tower workflows, ensuring new capabilities are operationally viable, clearly defined, and adopted by impacted teams.
• Platform evaluation and risk management: Partner with IDT on tool evaluation, platform fit assessment, business requirements, implementation considerations, capability gaps, workflow impacts, and adoption barriers.
• Governance and compliance: Ensure platform strategy and execution comply with company policies, governance expectations, data standards, and applicable regulatory requirements.

What are we looking for?

• Bachelor’s degree required, with a degree in Marketing, Business, Information Systems, Technology Management, or a related field preferred; 5+ years of experience in marketing operations, marketing technology, digital transformation, platform strategy, product ownership, or related business functions.
• Strong business translator who can connect platform decisions to marketing strategy, CX workflows, consumer engagement, and operational outcomes; ability to simplify technical complexity into clear business implications, decision points, recommended actions, and leadership-ready narratives; strong communication and business translation skills.
• Strong understanding of marketing technology, workflow platforms, consumer data platforms, campaign orchestration, and activation ecosystems, with familiarity with marketing technology platforms, campaign orchestration, consumer data platforms, workflow management tools, or digital activation ecosystems.
• Demonstrated ability to assess platform changes across multiple workstreams, channels, teams, and business processes; demonstrated ability to evaluate business impacts across workflows, channels, data dependencies, and operational teams.
• Portfolio management mindset with the ability to identify dependencies, sequencing considerations, risk areas, and cross-platform impacts; strong project management, prioritization, decision-framing, and follow-through skills.
• Strong stakeholder management and influencing skills across business, technology, legal, compliance, and operational teams; experience working with cross-functional technology, business, and operations teams to define requirements, prioritize needs, and support platform delivery; collaborative leadership style with the ability to bring the right subject matter experts into the right decisions at the right time.
• Experience supporting platform change, automation, AI-enabled workflows, capability deployment, or operating model transformation preferred; strong judgment in evaluating automation, AI use cases, governance needs, human oversight requirements, and operational readiness.
• Comfort operating in ambiguity, balancing competing priorities, and navigating complex governance environments in fast-moving transformation efforts; ability to operate with discretion, sound judgment, and a governance mindset in complex business environments; experience in fast-moving consumer goods and/or regulated industries preferred

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not

• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

• Health Savings Account start-up contribution for employees who elect the high deductible health plan

• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

• Company paid life insurance of 1x annual base pay ($50,000 minimum)

• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

• Tuition reimbursement and student loan support

• Dependent Scholarship Programs

• Free confidential personal financial counselling service

• On-site health centers and 24/7 fitness centers at certain company locations

• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

• Health-care concierge service

• Volunteer service opportunities

• Extensive training opportunities

• Company vehicle for eligible employees

• Mobile phone allowance for eligible employees

• Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.

• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at wppgeneral@RJRT.com

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