Social Media Coordinator at Bask and Lather Co. in Yonkers, NY

Social Media Coordinator

Location: Yonkers, New York

About Bask & Lather Co.
Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring
crowns and confidence. What began as a kitchen remedy has grown into one of the most
recognized textured-hair brands in the United States, known for transformative products,
authentic storytelling, and a deeply engaged community.

As we continue to grow, social media plays a critical role in how customers discover,
experience, and connect with Bask & Lather. We are building a social team that moves quickly,
understands culture, creates consistently, and produces content that earns attention and drives
action.

The Opportunity
Bask & Lather is seeking a creative, resourceful, and highly organized Social Media Coordinator
to support the daily execution of our organic social media and content strategy.

This is a hands-on content-creation role. A primary responsibility of the Social Media
Coordinator is to regularly film, edit, publish, and appear in original social content. This is not
simply a scheduling, community-management, or administrative position.

The successful candidate must be comfortable picking up a phone or camera, setting up lighting
and audio, directing talent, capturing multiple concepts, and editing footage into polished,
platform-native content. This person will create content from products, employees, customer
stories, office moments, retail activations, trends, launches, and cultural conversations.

The ideal candidate is deeply familiar with social culture, moves with urgency, accepts creative
feedback well, and enjoys working both behind and in front of the camera.

Key Responsibilities

Content Filming and Production
● Regularly film original social content at Bask & Lather’s office, content studios, retail
locations, brand events, activations, and other approved locations.

● Capture short-form videos, product demonstrations, tutorials, transformations, founder
and employee content, customer stories, educational content, behind-the-scenes
moments, and trend-based concepts.
● Film using smartphones, cameras, lighting, microphones, tripods, and other production
equipment.
● Prepare filming environments and ensure appropriate lighting, framing, sound, styling,
products, props, talent, and backgrounds.
● Direct employees, models, creators, customers, and other participants during content
capture.
● Comfortably appear on camera, demonstrate products, provide voiceovers, participate in
trends, and host social content when needed.
● Edit short-form videos using CapCut, Adobe Premiere Pro, native platform tools, or
similar software.
● Create and edit graphics, static posts, carousels, Stories, Reels, short-form videos, and
other platform-native content.
● Add captions, graphics, sound, transitions, hooks, calls to action, and other creative
elements that improve content performance.
● Repurpose footage into multiple versions, formats, hooks, and platform-specific edits.
● Organize raw footage, edited content, project files, and approved assets within the
company’s content library.
● Maintain a consistent production pace and meet established weekly content-volume
expectations.
● Capture timely content between formal shoots and respond quickly to real-time social
opportunities.

Social Media Execution
● Collaborate with the Senior Social Media & Content Marketing Manager to execute and
strengthen Bask & Lather’s online identity.
● Support content execution across Instagram, TikTok, Facebook, YouTube, Pinterest,
TikTok Shop, and emerging platforms.
● Contribute ideas and observations that help inform the brand’s organic social and
content strategy.
● Translate approved strategies, campaign plans, launches, promotions, and cultural
moments into platform-native content.
● Draft captions, hooks, scripts, on-screen text, calls to action, and supporting social copy.
● Schedule and publish approved content accurately and on time.
● Adapt content for the audience, format, behavior, and technical requirements of each
platform.
● Maintain a consistent brand voice, visual identity, tone, and quality standard across all
channels.
● Conduct quality-control checks before publishing, including spelling, links, product
names, pricing, claims, captions, and formatting.

● Monitor platform updates, emerging formats, beauty conversations, textured-hair trends,
competitors, and relevant cultural moments.
● Proactively bring relevant, executable content ideas to the team, including why the
concept fits Bask & Lather and how it should be produced.

Live Social Content
● Regularly appear on camera and participate in or host TikTok Live, Instagram Live,
product demonstrations, tutorials, interviews, and other live social experiences.
● Prepare products, talking points, demonstrations, equipment, and supporting materials
before live sessions.
● Engage with the audience in real time while maintaining Bask & Lather’s brand voice
and messaging standards.
● Monitor live comments and escalate customer-service concerns, product complaints, or
sensitive issues appropriately.
● Review live performance and identify opportunities to improve future sessions.

Content Planning and Coordination
● Support the Senior Social Media & Content Marketing Manager in maintaining the
organic social content calendar.
● Participate actively in brainstorms and contribute original, executable content ideas.
● Prepare shot lists, scripts, props, products, equipment, talent schedules, and other
production materials.
● Coordinate with employees, creators, models, customers, and internal partners
participating in content.
● Track content through concepting, filming, editing, review, approval, scheduling, and
publishing.
● Identify missing assets, production needs, or execution risks early and recommend
solutions.
● Maintain an organized pipeline of ready-to-publish, evergreen, campaign, and real-time
content.
● Assist with content capture during brand events, retail activations, launches, shoots, and
other company moments.

Community Management
● Monitor and respond to comments, direct messages, mentions, tagged content, and
customer inquiries across social platforms.
● Engage with customers and followers using Bask & Lather’s established voice and tone.
● Build meaningful relationships with customers, supporters, and brand advocates through
thoughtful and timely engagement.
● Identify strong customer testimonials, transformations, questions, and conversations that
can become content.

● Monitor audience sentiment and share recurring feedback, concerns, questions, and
content opportunities with the appropriate teams.
● Escalate customer-service issues, product complaints, sensitive conversations, and
potential brand risks promptly.
● Follow established moderation, response, and escalation guidelines.

Creator and User-Generated Content Support
● Identify emerging creators, cultural voices, and social-media personalities who may align
with Bask & Lather.
● Share potential partnership opportunities with the Influencer & Affiliate Marketing
Manager.
● Support creator relationships through content capture, event participation, asset
organization, and amplification across Bask & Lather’s owned social channels.
● Track tagged content, customer testimonials, product demonstrations, and
transformation stories.
● Request and document appropriate permissions before reposting customer or creator
content.
● Download, label, organize, and maintain approved creator and user-generated content.
● Assist with adapting creator content for Bask & Lather’s organic social channels.
● Support content capture during creator visits, events, and brand activations.
● Ensure creator and customer content used on owned channels meets brand and quality
standards.

Performance Tracking and Optimization
● Review social engagement, web traffic, watch time, completion rate, reach, audience
growth, shares, saves, comments, and conversion-related metrics.
● Maintain accurate performance trackers and assist with weekly and monthly social
reporting.
● Identify high-performing hooks, formats, topics, products, creative styles, and
platform-specific patterns.
● Share practical observations about what is working, what is underperforming, and what
should be tested next.
● Apply performance insights to future filming, editing, caption writing, publishing, and
content execution.
● Participate in content reviews and post-campaign discussions.
● Balance creative judgment with data-informed decision-making to improve content
performance.

Required Qualifications
● 3+ years of experience creating social content for a consumer brand, organization,
agency, creator, or professional social account.

● Demonstrated experience personally filming and editing short-form video for TikTok,
Instagram Reels, YouTube Shorts, or similar platforms.
● A portfolio showing content the candidate personally filmed and edited.
● Strong understanding of TikTok, Instagram, Facebook, YouTube, Pinterest, TikTok Shop,
and emerging social platforms.
● Hands-on proficiency with CapCut, Adobe Premiere Pro, native platform editing tools, or
similar video-editing software.
● Experience creating basic social graphics, carousels, static posts, or similar digital
content.
● Ability to capture clean, engaging content using smartphones, cameras, microphones,
lighting, and basic production equipment.
● Strong understanding of framing, lighting, audio, pacing, hooks, captions, transitions,
and platform-native storytelling.
● Comfortable regularly working behind the camera and appearing on camera.
● Comfortable hosting or participating in live social content.
● Strong writing, grammar, proofreading, and copy-editing skills.
● Genuine interest in beauty, haircare, textured hair, social media, and culture.
● Strong organizational skills and the ability to manage multiple assignments and
deadlines.
● High attention to detail and a commitment to producing accurate, polished work.
● Ability to receive direct creative feedback, revise work quickly, and continuously improve.
● Willingness and ability to work fully on-site in Yonkers, New York.
● Availability to support occasional evening or weekend shoots, live sessions, events, or
real-time content opportunities with advance notice when possible.

Preferred Qualifications
● Experience creating content for a beauty, haircare, wellness, lifestyle, retail, or
consumer-products brand.
● Familiarity with textured-hair products, routines, terminology, and customer needs.
● Experience filming product demonstrations, tutorials, transformations, interviews, and
event content.
● Experience with TikTok Shop or other social-commerce content.
● Proficiency with Canva, Adobe Photoshop, or similar design tools.
● Experience with Sprout Social or another social scheduling and reporting platform.
● Familiarity with Shopify, Microsoft Office, and Google Workspace.
● Experience using performance data to improve social content.

What You Bring

Content-Creation Ability
You enjoy filming and editing. You do not need a formal production crew to create effective
social content. You can take an idea from a brief to a finished, publishable asset.

Social and Cultural Fluency
You understand what is happening across platforms, beauty, textured hair, and culture. You can
distinguish between an authentic opportunity and a trend that does not fit the brand.

Creativity and Resourcefulness
You can turn products, employees, customer stories, events, office moments, and everyday
opportunities into engaging content.

Speed and Agility
You understand that social media moves quickly. You can film, edit, revise, and publish content
within tight timelines.

Data-Informed Thinking
You use performance insights to improve hooks, formats, topics, editing, and future content
decisions.

High Standards
You care about lighting, sound, framing, storytelling, spelling, product accuracy, brand
consistency, and the details that affect quality.

Coachability
You are comfortable receiving clear creative direction and revising your work. You use feedback
to improve both the immediate deliverable and your future execution.

Ownership
You keep track of deadlines, communicate early when something is at risk, and bring solutions
instead of waiting for someone else to solve a problem.

Collaboration
You work effectively with social, brand, influencer, customer experience, e-commerce, growth,
and operations teams.

Success Measures
Success in this role will be measured through:
● Consistent delivery of assigned weekly content volume
● Quality and originality of filmed and edited content

● Ability to turn briefs into publishable, platform-native content
● Accuracy and timeliness of content production, scheduling, and publishing
● Watch time, completion rate, engagement, shares, saves, reach, and other
content-performance metrics
● Growth in the volume of high-performing and reusable content
● Speed and quality of revisions
● Organization of raw footage, project files, and approved assets
● Community response time, engagement quality, and escalation accuracy
● Quality and frequency of relevant, executable content ideas
● Reliability during shoots, events, launches, and real-time opportunities
● Ability to appear on camera and support live social content
● Application of performance insights to future content
Specific content-volume and performance expectations will be established based on the
company’s social calendar, platform baselines, and business priorities.

Work Arrangement
This is a fully on-site position based in Yonkers, New York. Remote work is not available.
The Social Media Coordinator must be present in the office to film products, employees,
leadership, creators, customers, and real-time brand moments. The role may also require local
travel to content shoots, retail locations, events, and activations.

Application Requirements
Candidates must submit:
● A current résumé
● A portfolio or links to social content they personally filmed and edited
● A brief explanation of their individual role in each submitted example
● Links to professional social accounts they have supported, if applicable
Candidates may be asked to complete a paid content exercise demonstrating their ability to film
and edit a short-form social video.

Benefits
● Medical, dental, and vision insurance, eligible after 90 days of employment
● 401(k) retirement plan with employer-matching eligibility after one year of employment
● 15 paid time off days
● 7 company-observed holidays
● Plum Benefits discounts
● Employee product discounts
● Career-growth opportunities within a rapidly expanding company

Equal Employment Opportunity
Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable
federal, state, and local employment laws and are committed to providing a workplace free from
discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex, pregnancy,
childbirth or related medical conditions, sexual orientation, gender identity or expression,
national origin, age, disability, veteran status, genetic information, or any other characteristic
protected by applicable law.

We provide reasonable accommodations for qualified applicants with disabilities and for
sincerely held religious beliefs.