Vice President of Marketing IT Services, US… at Base8 · Hyderabad

Position: Vice President (VP) of Marketing IT Services & AI Solutions Location: Hyderabad (Hybrid)- Preferred candidates from Hyderabad or south region Shift: Night (PST)

Job Summary Results-driven Vice President of Marketing with extensive experience leading global marketing strategies for IT services and AI-powered technology companies serving international clients across North America, US & Canada region. Proven expertise in driving brand growth, demand generation, digital transformation, AI-powered marketing, account-based marketing (ABM), and revenue acceleration. Skilled at building high-performing teams, aligning marketing with sales, and delivering measurable business outcomes.

Key Responsibilities

• Developed and executed global marketing strategies to drive business growth for IT services, software development, cloud, cybersecurity, and AI solutions.
• Led end-to-end demand generation campaigns targeting enterprise and mid-market international clients.
• Built and managed AI-driven marketing initiatives using predictive analytics, marketing automation, customer segmentation, and personalized campaigns.
• Collaborated with sales leadership to generate qualified leads, improve conversion rates, and support global revenue targets.
• Established Account-Based Marketing (ABM) programs focused on key enterprise accounts.
• Directed digital marketing across SEO, SEM, PPC, social media, content marketing, webinars, email marketing, and partner marketing.
• Managed product marketing for AI solutions, SaaS platforms, and technology services, including go-to-market (GTM) strategy and product launches.
• Oversaw branding, corporate communications, public relations, analyst relations, and thought leadership initiatives.
• Utilized CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, and Zoho CRM to optimize customer acquisition and lifecycle marketing.
• Leveraged AI tools including ChatGPT, Microsoft Copilot, Gemini, and AI analytics platforms to improve content creation, campaign optimization, customer engagement, and marketing efficiency.
• Analyzed marketing KPIs, campaign ROI, customer acquisition costs (CAC), customer lifetime value (CLV), and pipeline performance to optimize investments.
• Built strategic partnerships with technology vendors, channel partners, and industry associations to expand market reach.
• Managed multi-million-dollar marketing budgets while improving ROI and operational efficiency.
• Led, mentored, and developed cross-functional global marketing teams.

Key Achievements

• Increased qualified lead generation by over 60% through AI-powered digital marketing and automation strategies.
• Improved marketing-qualified lead (MQL) to sales-qualified lead (SQL) conversion by 35% using data-driven lead nurturing.
• Expanded international market presence across North America, Europe, and APAC through targeted GTM initiatives.
• Reduced customer acquisition costs by 25% while increasing marketing ROI through AI-driven campaign optimization.
• Successfully launched multiple AI-enabled IT solutions, resulting in significant pipeline growth and enterprise customer acquisition.
• Increased website traffic and organic search visibility through SEO, content marketing, and thought leadership programs.
• Implemented marketing automation that improved campaign execution speed and customer engagement.

Education

• Masters degree in marketing, Business Administration, Information Technology, Computer Science, or related field.
• Master's degree (MBA with specialization in Marketing, International Business, or Strategy) preferred.
• Professional certifications in Digital Marketing, AI, Cloud Technologies, or Product Marketing are an added advantage.

Experience

• 15+ years of progressive experience in B2B marketing, with at least 58 years in a senior leadership or executive marketing role.
• Proven experience in marketing IT services, software development, SaaS, cloud, cybersecurity, digital transformation, or AI solutions.
• Demonstrated success in developing and executing global marketing strategies for international markets, including North America, Europe, APAC, and the Middle East.
• Strong track record of driving demand generation, pipeline growth, revenue acceleration, and brand expansion.
• Experience working closely with executive leadership, sales, product management, customer success, and technology teams.
• Hands-on experience leading global marketing teams and managing multi-million-dollar marketing budgets.

Technical & Professional Skills

• Expertise in B2B marketing, demand generation, account-based marketing (ABM), digital marketing, and go-to-market (GTM) strategy.
• Strong understanding of AI technologies, generative AI, machine learning applications in marketing, predictive analytics, and marketing automation.
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Zoho CRM.
• Proficiency with analytics and reporting tools such as Google Analytics 4 (GA4), Power BI, Tableau, and marketing dashboards.
• Knowledge of SEO, SEM, PPC, social media marketing, email marketing, content strategy, and performance marketing.
• Experience using AI tools such as ChatGPT, Microsoft Copilot, Gemini, and other AI-powered marketing platforms.

Leadership Competencies

• Strategic thinking with a strong commercial and customer-focused mindset.
• Proven ability to lead, mentor, and develop high-performing marketing teams.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Strong analytical and data-driven decision-making capabilities.
• Experience managing cross-functional and geographically distributed teams.
• Ability to build partnerships with clients, technology vendors, industry analysts, and channel partners.
• Strong project management, budgeting, and organizational skills.

Preferred Certifications

• Google Digital Marketing & E-commerce Certificate
• Google Analytics Certification (GA4)
• HubSpot Marketing Software Certification
• Salesforce Marketing Cloud Certification
• Microsoft Certified: Azure AI Fundamentals
• AWS Certified Cloud Practitioner
• PMI Project Management Professional (PMP) (preferred)
• AI or Generative AI certifications from recognized institutions (preferred)

Additional Requirements

• Experience working with enterprise and global clients in the IT industry.
• Willingness to travel internationally for customer meetings, industry conferences, and business development activities.
• Strong understanding of international business practices, cultural diversity, and global marketing trends.