Baptist Memorial Health Care→
Assistant Director of Admissions Operations… at Baptist… · Memphis
Skills
Job Description
Position Summary
The Assistant Director of Admissions Operations and CRM Strategy serves as a key leader within Enrollment Management, responsible for the strategic oversight and execution of admissions operations, systems, and data infrastructure. This role ensures the effective use of the university’s CRM and related technologies to support the full student lifecycle from prospect through enrollment.
Working in close partnership with Admissions leadership, Information Technology, and campus stakeholders, the Assistant Director drives process optimization, data integrity, and system innovation. This position functions as the primary CRM strategist and operational architect for Admissions, aligning technology, workflows, and communication strategies to support enrollment growth and student success.
Key Responsibilities
Leadership and Operations
Serve as a member of the Admissions leadership team, contributing to strategy, planning, and continuous improvement of enrollment operations
Provide day-to-day supervision of admissions operations staff, including workload management, performance development, and team culture
Establish and maintain a service-oriented, solutions-focused operational environment that supports institutional enrollment goals
Lead the development and ongoing refinement of admissions processes to improve efficiency, scalability, and effectiveness
Collaborate with Enrollment Management leadership to align operational strategy with institutional priorities
CRM Strategy and System Management
Serve as the functional lead and primary strategist for the Admissions CRM, ensuring it is fully leveraged to support recruitment, communication, and enrollment goals
Design, implement, and maintain CRM architecture including workflows, communication plans, event management, application processes, and automation
Translate recruitment and enrollment strategies into scalable CRM solutions, including drip campaigns, segmentation, and lifecycle communications
Continuously evaluate and optimize CRM usage to improve engagement, conversion, and operational efficiency
Partner with IT and external vendors to manage system integrations, enhancements, and troubleshooting
Data Integrity and Reporting
Ensure the accuracy, consistency, and integrity of admissions data across all systems
Develop and maintain reports, dashboards, and queries to support real-time decision-making and long-term planning
Analyze enrollment funnel data and provide actionable insights to Admissions leadership
Identify trends, gaps, and opportunities within the recruitment process and recommend data-informed solutions
Oversee data governance practices within Admissions operations
Process Improvement and Innovation
Lead ongoing assessment of admissions workflows, identifying opportunities for automation, simplification, and improved user experience
Develop and maintain comprehensive Standard Operating Procedures for all admissions operations functions
Manage application cycle preparation, including system updates, testing, and launch readiness
Coordinate cross-functional efforts to streamline processes between Admissions, Financial Aid, Registrar, and Marketing
Training and Staff Development
Serve as the primary trainer and resource for CRM and admissions systems across the Enrollment Management team
Develop training materials, documentation, and onboarding resources for new and existing staff
Lead regular training sessions to ensure consistent and effective system usage
Promote a culture of continuous learning and adaptability related to technology and operations
Collaboration and Support
Work closely with Admissions counselors and leadership to support recruitment initiatives through effective system use and communication strategies
Partner with Marketing to ensure alignment between CRM communications and broader messaging strategies
Support admissions events and key enrollment initiatives as needed
Collaborate with institutional stakeholders to ensure seamless integration of admissions processes across the student experience
Qualifications
Required
Bachelor’s degree
Experience working with a CRM in higher education admissions or enrollment management
Demonstrated ability to manage complex systems, workflows, and data processes
Strong analytical skills with the ability to translate data into actionable insights
Experience training and supporting staff in the use of technology systems
Preferred
Master’s degree
Experience serving as a CRM lead, administrator, or “power user”
Experience with system implementation, optimization, or major upgrades
Familiarity with enrollment management systems such as Jenzabar, Banner, or similar platforms
Knowledge, Skills, and Abilities
Strong strategic thinking with the ability to execute at a high operational level
Deep understanding of enrollment funnels, recruitment strategies, and student lifecycle management
Ability to manage multiple priorities and projects in a fast-paced environment
Excellent communication and collaboration skills across technical and non-technical audiences
High attention to detail with a commitment to data accuracy and process consistency
Problem-solving mindset with a focus on continuous improvement