Bamford Collection→
SEO Manager at Bamford Collection in London, England, GB
Skills
Job Description
THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET.
SALARY: £45,000-£50,000 per annum HOURS: 40 hours per week, based in the office.
This role can be based at our office in South Kensington, London or at Daylesford Farm in Gloucestershire.
ABOUT US What drives and inspires us is the belief that we have a responsibility not just to protect the world around us but to have a positive impact on it too.
The group encompasses an organic farm and retailer; a considered clothing label; botanical skincare, bath and body collections; wellness destinations around the world; and hospitality experiences that foster a sense of community and celebrate the healing power of escapism.
We champion a slow and sustainable way of living, encouraging our customers to make choices that are greener for the planet as well as kinder to their bodies and minds.
We are more than a group of businesses striving to make a difference. We are a way of life.
ABOUT THE ROLE Bamford Collection is looking for a creative and data-driven SEO Manager to join our growing digital team and play a key role in shaping the organic growth strategy across our luxury lifestyle brands; Daylesford Organic, Bamford, and Daylesford Stays.
Reporting to the Senior Performance Marketing Manager, this role will oversee the development and execution of the SEO strategy across Daylesford Organic, Bamford, and Daylesford Stays. The successful candidate will drive organic growth and increase brand visibility through innovative and effective SEO strategies, including improving our visibility on AI platforms. Working on both technical improvements with our external developers, and content, structural and UX improvements with our marketing, ecommerce and performance marketing team this role is integral to the ambitious business growth.
This is an exciting opportunity for a motivated SEO professional who’s ready to make an impact within a purpose-led, sustainable business working at the heart of a brand collective that celebrates nature, craft, and wellbeing.
RESPONSIBILITIES
Develop and execute a comprehensive search engine optimisation strategy to drive organic growth, increase business visibility and overall conversion across the Bamford Collection.
Develop strategies to maximize brand visibility, citation share and product. recommendations across AI search platforms.
Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases to further optimise PLPs, PDPs, journals and blogs.
Optimise website content, meta tags, headers, and URLs to improve search engine rankings.
Monitor and analyse website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
Execute link-building activities to ensure quality backlinks from reputable sources.
Conduct SEO audits, competitive analysis, and benchmarking to identify opportunities for improvement.
Work closely with internal teams—content, design, and product—to ensure optimal content performance and seamless integration with marketing campaigns and create high-quality, keyword-reach content.
Stay updated with the latest search engine algorithm changes and industry trends to adapt SEO strategies accordingly.
SKILLS & EXPERTISE
- 5+ years of experience in SEO, preferably within wellness and lifestyle brands or D2C eCommerce.
- Strong technical SEO knowledge, with experience in Magento preferred.
- Proven ability to work cross-functionally and collaborate with colleagues across different functions.
- Strong project management skills and keen attention to detail.
- Data-driven mindset with a strong understanding of SEO analytics and reporting. Creative thinking and problem-solving skills to drive organic growth.
- Excellent written and verbal communication skills.
- Experience managing senior stakeholders and presenting insights effectively.
- Ability to multitask and thrive in a fast-paced, dynamic environment.
PERKS AND BENEFITS
Discounts: Enjoy a range of discounts on our products, treatments, and dining experiences from day one, including:
Purchase your lunch at any of our Farm shops (food to go or retail) and receive 50% off, up to the value of £20.
Shop all other products at our Farm shops and retail stores including clothing, home, garden, food and drink at 30% off, in store and online.
Visit any of our Daylesford Restaurants and receive 30% off, or any of our Pubs and received 10% off, for yourself and up to five guests.
Book any of our wellness classes, treatments, services or courses at
the Daylesford cookery school with 30% off for all employees.
Receive 60% off all Bamford skincare and 30% off apparel in-store and online.
Enjoy 40% off all bath, body & home fragrance products from both Daylesford Organic & Bamford, in store and online.
Mental Health Support: 24-hour access to our Employee Assistance Programme through Help@Hand
Padel Discount: (Cotswolds)
Nationwide Gym Discounts: Various nationwide gym discounts available through Help@Hand such as PureGym and The Gym Group
Local Gym Discounts (Cotswolds Area)
Wellbeing modules: to provide practical support and advice for your wellbeing
Electric Car Scheme: (subject to criteria, following probation)
Volunteering Days: One paid day per year to volunteer with a charity of your choice
Private Medical: Subsidised private medical insurance through Bupa
Pension Scheme: Pay up to 9 percent of your salary into your pension each month with a 4.5 percent contribution from us
Life Assurance: Cover equivalent to one year of your annual salary
Enhanced Family Leave Pay (T&C’s apply)
Enhanced Company Sick Pay (T&C’s apply)
Enhanced Holiday Pay (up to 33 days per annum including Bank Holidays, Pro-Rata)
Refer a Friend Scheme-Earn up to £750 when you refer a friend to work with us (T&C’s apply)
Flu Jabs (optional, available twice per annum)