Specialist - Database Marketing at Bally’s… · Location…

Principal Duties and Responsibilities:

· Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.

· Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.

· Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.

· Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.

· Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.

· Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.

· Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.

· Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.

· Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.

· Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.

· Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Competencies:

· Strong analytical, problem-solving, and critical thinking skills.

· High attention to detail and commitment to data accuracy.

· Ability to manage multiple projects, deadlines, and campaign timelines in a fast-paced casino environment.

· Strong written and verbal communication skills, with the ability to explain data findings to non-technical audiences.

· Understanding of player reinvestment, segmentation, offer strategy, loyalty programs, and promotional analysis preferred.

· Ability to handle confidential and sensitive guest information with professionalism and discretion.

· Collaborative work style with the ability to partner effectively with Marketing, IT, Casino Operations, Finance, Compliance, and vendor partners.

· Working knowledge of SQL, relational databases, data extraction, or reporting tools is strongly preferred.

Work Environment:

· Work is primarily performed in an office environment within a casino or resort setting.

· May be required to work evenings, weekends, holidays, or special event periods based on business needs.

· May occasionally access casino floor areas and be exposed to noise, lights, smoke or vape residue where permitted, and high guest traffic.

Physical Demands:

· Must be able to sit for extended periods and use a computer, keyboard, mouse, and standard office equipment.

Compensation:

· $25.00