Sales Engineer (Northern California) at Balluff · Cali

Balluff is a global leader in sensor technology and industrial automation. We are committed to helping our customers improve efficiency, reduce downtime, and advance digitalization through innovative automation solutions. Join a company where your ideas matter and your impact is real.
Position Summary
As a Sales Engineer at Balluff, you will be responsible for driving strategic growth by delivering automation solutions to key accounts. You’ll develop and maintain strong, value-based relationships across customer organizations while promoting Balluff’s comprehensive portfolio of industrial sensor and automation products.
Territory: Northern California & Nevada
Industry/Products: Semiconductor, automotive, medical / scientific; Prox sensors, Network blocks, cables, photoelectric sensors and RFID
What You’ll Do
Execute strategic sales plans to generate consistent growth within your assigned account base
Build value-driven relationships with customer stakeholders—from engineering and operations to executive leadership
Present automation solutions that address customer challenges and generate measurable cost savings
Use customer insights to tailor Balluff’s solutions and enhance competitive positioning
Leverage appropriate distribution and fulfillment channels to maximize value and efficiency
Collaborate globally with internal teams (engineering, sales, business development, marketing, and executive leadership) to support customer initiatives
Communicate Balluff’s total cost of ownership advantages through compelling presentations and technical discussions
Stay informed on competitor offerings and market dynamics to differentiate Balluff’s solutions
Accurately track customer interactions and opportunities using SAP, CRM, and Business Warehouse tools
Why Join Balluff?
Competitive base salary + incentive program
Company vehicle
Comprehensive benefits package (medical, dental, vision, 401(k) match)
Paid time off and holidays
Training, development, and advancement opportunities
Collaborative, innovative work environment
Balluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Qualifications
What You Bring
Bachelor’s degree and 4–6 years of industrial automation sales experience
Strong “hunter/qualifier” sales profile with a track record of winning complex, high-level negotiations
In-depth understanding of plant-floor automation systems and architectures
Proficient in Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.)
Excellent written, verbal, and presentation skills
Ability to work both independently and as part of a team
Willingness and ability to travel extensively within the assigned territory
Must reside within the territory (Walnut Creek, Vallejo, Sacramento, Stockton, Tracy, or Modesto area)