Baldwin & Obenauf→
Brand Strategist at Baldwin & Obenauf in Somerville
Mid LevelOn-siteSomerville
Job Description
Brand Strategist
BNO, a dynamic, full-service creative marketing & advertising agency located in Somerville NJ, is looking for a talented and driven Brand Strategist. The Strategist role is the foundation of any creative project and provides the team with information gleaned from studying markets for relevant data. The ability to think beyond a project is also important, as strategists must establish where any plan will take a client. Closely following a brief that they will help develop, accuracy ensures they know both the client and the target market, inside out.
Description
This position offers an exciting opportunity to lead high-profile initiatives across a wide array of client industries. This would include exploration and testing of platforms, development of social media marketing campaigns as well as other emerging initiatives that successfully drive engagement.
Responsibilities include:
- Accountability for leading initiatives that create and transform customer experiences for our clients, including:
- Strategic recommendations based on research, trends, analytics and insights
- Support Agile teams through strategic vision and influence to execute
- Sharing insights and progress to promote a customer-centric culture
- Ability to embrace an agile environment and sustain a flexible mindset to evolve with the business.
- Work closely with data around customer behaviors, market research, and business strategy.
- Lead and/or support a cross-functional team of designers, technologists, and strategy partners in accomplishing all phases of work, including problem definition, research, creative development, testing and implementation.
- Leads planning, definition, and prioritization of work and can understand big picture strategy and translate into tactical plans.
- Ability to communicate complex ideas in a clear, concise manner both verbally and in writing regardless of audience – creatives, business stakeholders, technologists, users, executives, etc.
- Support ideation, prototyping, technical development, and launch innovative consumer-centric experiences and solutions.
Requirements
- Taking a lead in client communication and facilitating internal collaboration
- Supporting the Creative Team to inform the creative product of the agency
- Liaising with clients and Account at a senior level as required
- Working with other senior managers to generate new accounts
- Completing projects to a specific schedule and within an agreed budget
- Utilizing skills and experience to push clients, and the agency creatively and strategically
About us
We are breathtaking, direct, fearlessly creative, resourceful, optimistic, smart, collaborative, curious and helpful—and we’re growing and adding people and adjectives to this high-energy, dynamic mix every day. We don’t get bored, we get inspired. Our curiosity leads us to adventures and destinations we never thought possible.
A diverse workforce is not just a dream for us, it’s our reality. We honor, respect and celebrate the many facets, stories and differences that make us who we are today.