Senior Content Manager, Client &… at Baillie Gifford · Edinburgh

Senior Content Manager, Client & Marketing Insights Management

Location: Edinburgh

Job Title

Senior Content Manager, Client & Marketing Insights Management

Department

Digital Servicing & Communications-BG-UK

Overview of Department

The Client and Marketing Insights Management team is responsible for Insights production and content management for the Clients Department, ensuring consistency of both message and style.

We are a dedicated resource partnering with the business to help with content planning, creation, and distribution. Each member of the team works with strategies and regional marketing managers. We work closely with colleagues responsible for the website, events, social media, film production and marketing campaigns.

Purpose of Role

As a Senior Content Manager, you’ll take a leading role in delivering more complex content and activity, bringing experience and judgement to content planning, production and distribution. You’ll provide guidance to colleagues, lead cross-team work and help drive continuous improvement, digital transformation and high standards across the team.

Responsibilities

Production, curation and delivery of content across all platforms. Including but not limited to:

• Content creation - Production of creative insights articles through coordination with relevant teams from idea generation to publication. Lead on the more complex pieces of production.
• Content planning – Lead planning of content ideas and activities by collaborating with specialist marketing teams to deliver a coherent plan to help achieve regional and strategy business plan objectives. Feed content gaps into team and onwards to The Content Group and guide wider team in best way to capture this output.
• Idea generation – Drawing on your experience, proactively contribute to specialist marketing teams ideas where appropriate, to generate original and high-quality content in the form of articles, films, podcasts, infographics and social posts to meet business plan objectives. Inspire your junior colleagues.
• Content distribution – Work in partnership with marketing managers, regional CSAs, PR, social media and mailing teams to ensure our content is being effectively distributed. Collaborate to ensure effective delivery.
• Analytics – Collaborate with firmwide analytics specialist to build the required reports. Track content with regular reporting and data analysis to measure success against key performance indicators identified during business planning.
• Consistently deliver high-quality output, demonstrating understanding of the requirements of stakeholders. Capable of peer checking others work.
• Proactive communication with relevant stakeholders; maintain and continually build a network of effective relationships with colleagues at all levels as well as external contacts to support the best possible team output.
• Responsible for training, developing and mentoring new and existing team members, providing general guidance and direction.
• Ensure clear and accurate tagging and controls within Digital Asset Management tool in own work and proactively support the wider team to do the same.
• Proactively contribute ideas, drive change, continuous improvement, and digital transformation. Champion upholding the positive culture Client and Marketing Services.
• Maintain knowledge of current regulatory practice and changes and consider their impact on the team and wider business. Authorise financial promotions as required.
• Deep understanding of Baillie Giffords business units, strategies and pooled Funds.
• Lead department/inter-departmental projects as required
• Deputise for the Manager as required.

What success looks like

• High-quality content leadership: Complex content is delivered to a consistently high standard, aligned to regional, strategy and broader business objectives and with clear consideration of the end audience.
• Trusted partnership: Strong relationships across the business enable effective content planning, creation and distribution, with the Senior Content Manager providing valued guidance and expertise to colleagues and stakeholders.
• Insight-led delivery: Digital tools, data and analytics are used effectively to improve content management, understand performance and inform future activity.
• Continuous improvement: Better ways of working, new technology and digital opportunities are identified and translated into practical improvements that strengthen the effectiveness of the team.
• Growing team capability: Knowledge, experience and guidance are shared across the team, helping colleagues develop while maintaining consistently high standards.

Your knowledge and experience:

• Strong content management experience, with the ability to plan, create and deliver high-quality content across multiple formats and channels.
• Experience leading complex, multi-team pieces of work from planning through to delivery.
• Strong stakeholder management and communication skills, with the ability to build trusted relationships and provide guidance across a wide range of audiences.
• Experience using digital tools, data and analytics to support content management, evaluate performance and inform decisions.
• Experience supporting, mentoring or developing colleagues and sharing expertise to strengthen team capability.
• High degree of accuracy and attention to detail, with strong written, grammatical and numerical skills.
• Sound understanding of regulatory requirements relevant to marketing content, with the judgement to apply them effectively.

The type of candidate that we’re looking for:

Our team’s success hinges on three key skills: building relationships, using digital tools effectively, and a drive for continuous improvement. Our ideal candidate combines these, bringing strong relationship-building with digital curiosity and a drive for continuous improvement. You’ll bring experience and judgement to complex content activity, understanding the needs of different audiences and helping colleagues turn ideas into high-quality, effective content. You’ll be confident building relationships across the business, providing constructive guidance and bringing people together to deliver complex work. Curious about new technology and how it can improve marketing operations, you’ll be comfortable using digital tools, data and insight to make informed decisions and identify better ways of working. You’ll also enjoy helping others develop, sharing your knowledge and experience and setting high standards through the quality of your own work. Collaborative, curious and proactive, you’ll be comfortable taking greater ownership, leading cross-team activity and stepping in for the Manager when required.

Critical skills:

• Nurture relationships
• Improvement mindset
• Digital effectiveness
• Enabling others

Closing Date

September 28, 2026

Should you choose to use AI tools to support your application, we ask that you do this thoughtfully. We encourage you to ensure your application reflects your own voice, experience, and motivations. We value authenticity and want to understand your individual strengths and perspectives.

At Baillie Gifford, we are committed to fostering an inclusive and respectful culture in which each of our colleagues can thrive and develop. We believe that our clients are best served by a diverse workforce with the experiences, ideas and perspectives that this brings.

If you are currently working at Baillie Gifford as an employee or contractor please apply to this job from the firm's Workday internal career site.