Staff Product Manager (AI Builder) at Babylist in Canada

Who We Are Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is We're hiring Staff PMs to own major surfaces of Babylist's consumer experience — and to set the bar for what an AI-native PM looks like at scale. You will be the durable product owner of a major Babylist surface or core customer journey end-to-end — the person the rest of the company looks to when a hard question about that surface has to get answered. You hold the quality bar, set the strategy on a one-year horizon, and operate as the foremost expert on your space inside the company. You also build. You can stand up working prototypes, query the data and codebase, and contribute to code execution when that’s the most valuable use of your time.  You value speed – of decision making, of execution, and in time to impact. And you will help Babylist make the transition into AI-native product development by setting the standard others adopt: in your own work, in the standards you hold for your team, and in the rituals you help build into the function. We are building AI fluency across the consumer organization. Where you land depends on the org's needs at the time of your start and on where your strengths fit best. We want operators who can take real ownership of any surface areas or customer journeys, be opinionated enough to argue for what's right, and humble enough to ramp fast on whichever one we land you on. This role reports into one of our Product Directors and partners closely with stakeholders across the company. Who You Are You are a demonstrated product leader. You have owned a major consumer product surface end-to-end  at meaningful scale and have the scar tissue to prove it. You bring: Demonstrated consumer experience. You have a proven record of defining product strategy, creating impact, leading cross-functional teams in execution, and working with exec-level leaders to solve complex problems for consumer products.  You have held Senior PM, Staff PM, GPM, or Director roles. Strategic foresight. You can articulate where your surface should be in 6, 12, and 18 months, and you can define the path from here to there. You hold a strong, opinionated view of the product and you know when to update your priors. Deep customer expertise. This is the irreplaceable PM contribution in a builder world, and it has to be a genuine strength. You know how to understand and co-create with users and you bring deep curiosity and customer obsession into every decision. You bring concrete evidence (both qualitative and quantitative) into decisions. You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith. Product sense. You have product taste — the instinct to know what’s worth building (and what’s not), what the right UX is, and what will delight users — and you can point to shipped work and killed projects that proves it. Commercial ownership. You are fluent in the business. You understand how your surface monetizes, you can defend a unit economics model, and you partner with finance and data without needing them to translate. Outcome ownership. You don't celebrate shipping — you own impact. You hold yourself and the team accountable for delivering meaningful results, you build appropriate measures of success, and lead clean persist/pivot/stop decisions after launch. Clarity of thought. You communicate with extreme clarity that moves conversations forward fast. You don't mistake collaboration for consensus — encouraging productive conflict and surfacing misalignment early. Quality and craft as standards. You own the quality bar for your surface and the principles by which everyone else builds. You have sent teams back to the drawing board, and you know how to do it without breaking trust. Technical fluency.  You might have a CS degree or started your career as a developer.  You might have been an early PM at an early-stage company, where the line between "product" and "build" was always blurry and you handled both. You might just have a portfolio of things you've built that demonstrate self-taught skills.  The context matters less than what it taught you about feasibility, tradeoffs, and getting something real into the world. Adaptability to change. The next 18 months will not look like the last 18. You select for change, not against it. You jump in where needed, working across team boundaries and roles without waiting for permission. You are humble, low-ego, and biased toward action. The Builder Profile You are AI-native. You actively use LLMs and AI coding tools in your daily work — whatever gets you from customer opportunity to validated idea to business impact the fastest. You have intuition for what current models are good and bad at, know how to decompose problems for AI agents, review and refine their output, and combine AI-driven speed with human judgment.  You contribute as a peer-builder, but you know when to zoom out for strategic thinking and stay closest to the customer. Building is how you co-create with families and how you separate signal from noise faster than anyone else in the room. You set the standard. As a Staff PM, your building isn't just for your own velocity — it raises the bar for the team and the function. Your team learns to use AI-native tools by working alongside you. Your peers borrow your patterns. The rituals and practices you help build become how Babylist works. You are excited about the AI transformation, not anxious about it. You believe this is the most interesting moment in product careers in a decade, and you want to help shape what an AI-first product organization looks like, at Babylist and as a category. If you want to own a meaningful slice of a generational consumer brand, ship work that millions of families will use, and build with conviction at a company where speed and responsibility are not in tension but are the whole point — we would love to hear from you. How You Will Make An Impact Own a major consumer surface or core customer journey end-to-end. Strategy, KPIs, quality bar, impact, the hard tradeoffs. You are the person the rest of the company looks to when a question about that surface has to get answered. Set the one-year horizon. Articulate where your surface should be a year from now, defend the sequence of bets that gets it there, and update with conviction & speed when evidence or business needs change. Set the quality bar and the AI-native PM bar. Make the hard tradeoffs between business goals and customer trust. Model what AI-native PM craft looks like at Babylist and help define the rituals others adopt. Operate as a peer-builder. Use AI-native workflows in your own work. Ship things yourself when shipping yourself is the fastest path to the right answer. Be a force multiplier. Bring sharper problem framing, tighter customer insight, data analysis, and prototypes that make decisions easier to make.  Don’t just ship fast yourself, design the repeatable, low-friction systems that let everyone on your team ship faster. Be a flexible operator. Whatever the opportunity, you ramp fast, partner well, and own outcomes. Mentor and develop the PMs around you. Help raise the bar for the function. Give specific, timely feedback that improves the team's output. Contribute to hiring and to the shape of the product organization as it evolves. About Compensation We use a market-based approach to compensation. The starting salary range for this role is: USD: $214,507 to $256,885 CAD $212,500 to $265,600 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Why You Will Love Working At Babylist Our Culture We work with focus and intention, then step away to recharge We believe in exceptional management and invest in tools and opportunities to connect with colleagues We build products that positively impact millions of people's lives AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development Competitive pay and meaningful opportunities for career advancement We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement Compensation & Benefits Competitive salary with equity and bonus opportunities Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Generous paid parental leave and PTO Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important Notices Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration. Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page. 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