Director, Product Management, Registry at Babylist in Canada

Who We Are Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is Registry is the center of gravity at Babylist — it’s where millions of families start, and it’s the engine that drives acquisition, engagement, and revenue across the business. As Director, Product Management - Registry, you own Registry end-to-end: product strategy, customer experience, and commercial performance. This is one of the most visible and consequential product leadership roles at the company — when Registry works better, the entire ecosystem gets stronger. This is a dual seat: product leader and builder. You’ll set direction over 6, 12, and 24 months while staying close enough to the work to test ideas quickly — often by building them yourself. You don’t wait for fully scoped specs or perfect resourcing; you use prototypes, data pulls, and AI-native tools to turn ideas into something real that teams and customers can react to. You’ll partner with Engineering, Design, Data, Marketing, and Merchandising as a peer-builder, bringing sharper problem framing and artifacts that accelerate decisions. You’ll lead a small team of PMs as a player-coach, raising the bar on both product thinking and how the team builds. The challenge is real. Registry is a mature, high-scale surface where incremental improvements are always available — but this role requires pushing toward step-change outcomes without putting the core business at risk. You’ll need to balance conviction with sequencing, speed with judgment, and vision with proof. If you prefer clean handoffs, clearly defined swim lanes, or roles where you operate primarily through others, this will be a tough fit. If you like getting your hands dirty, building to learn, and leading from the front, you’ll thrive here. Who You Are 10+ years in product management, including 3+ years leading Product Managers, in consumer tech or e-commerce environments with millions of users and meaningful revenue ownership Experience operating at Director, Sr. Director, or VP PM level, with full ownership of product strategy, KPIs, and business outcomes Proven track record owning a complex, high-traffic product surface end-to-end, driving measurable impact on growth, conversion, or retention Strong commercial judgment — comfortable working with P&Ls, unit economics, and revenue levers, and making clear tradeoffs between customer and business outcomes Deep customer expertise — you regularly work from raw inputs (interviews, support tickets, session replay, behavioral data) and translate them into product decisions Builder at your core — you use prototyping tools (v0, Replit, Figma), query data directly (SQL, dashboards), and create artifacts that push thinking forward without waiting on others AI-native in your workflow — you actively use LLMs and AI coding tools (e.g., Cursor, Claude Code) to go from idea to working prototype, and you know how to decompose problems to get high-quality outputs Experience leading in a scale-up environment with high ambiguity, where you’ve had to create clarity, not follow established playbooks Track record of hiring, coaching, and leveling Product Managers, including giving direct feedback and building teams that outperform the broader organization Clear, direct communicator who can drive executive-level decisions, surface misalignment early, and move teams forward without relying on consensus How You Will Make An Impact Own the Registry business end-to-end, including product strategy, roadmap, and performance across acquisition, registry creation, and gift-giver conversion Define and sequence bold product bets that create step-change improvements while protecting the core experience that millions of families rely on Set and maintain the quality bar for Registry, making principled decisions on where to push, where to hold, and how to balance speed with customer trust Lead and develop a team of 3–4 Product Managers, creating clarity on ownership, raising expectations, and building a team that consistently delivers high-quality work Partner closely with Engineering, Design, Data, Marketing, and Merchandising to ship cohesive, high-impact experiences that connect across the full customer journey Use rapid prototyping and direct customer feedback to validate ideas early, reducing time from concept to learning from quarters to days Bring forward insights from Registry to shape company-level strategy, influencing how Babylist grows beyond your immediate product surface Help evolve how product teams operate by embedding faster, more iterative, and AI-enabled ways of building, testing, and decision-making About Compensation We use a market-based approach to compensation. The starting salary range for this role is: USD $252,735 to $303,282 CAD $343,800 to $429,800 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Why You Will Love Working At Babylist Our Culture We work with focus and intention, then step away to recharge We believe in exceptional management and invest in tools and opportunities to connect with colleagues We build products that positively impact millions of people's lives AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development Competitive pay and meaningful opportunities for career advancement We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement Compensation & Benefits Competitive salary with equity and bonus opportunities Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Generous paid parental leave and PTO Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important Notices Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration. Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page. 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