Marketing and Corporate Relations… at Avis Budget… · Shanghai

Marketing and Corporate Relations Manager, China
Location: China HQ
市场与企业关系经理招聘
作为目前世界上最大租车公司之一，Avis Budget Group致力于成为全球最佳的汽车租赁公司。我们以与客户建立联系和互动的方式为荣，并力求为他们提供尽可能优质的体验。对于员工，我们提供成长机会，并结合他们的实际工作经验，帮助他们发展职业生涯。我们最近又获“卓越职场”认证。
目前，我们正在寻觅一位敬业且充满热情的市场与企业关系经理，加入我们的上海团队。
Exciting, and rare, opportunity to join one of the largest global car rental companies! Here at Avis Budget Group, we are driven to be the best vehicle rental company in the world. We pride ourselves in the way we connect and engage with our customers and clients and seek to give them the best experience possible. For our staff, we support them with growth opportunities and combine this with their real-world experience, helping them to develop their careers. We are also recently recognised as a "Great Place to Work".
We are currently seeking a dedicated and enthusiastic Marketing & Corporate Relations Manager to join our team in Shanghai.
职位概述
市场与企业关系经理负责推动公司直销网站的收入增长，主导品牌推广，管理重点企业客户关系，并统筹市场、品牌及企业客户相关活动，以确保商业目标的达成。该岗位同时负责数字直销渠道的业绩表现以及企业客户的沟通与维护。
Job Summary
The Marketing and Corporate Relations Manager drives revenue growth of our direct sales website, leads brand promotion, manages key corporate client relationships, and aligns marketing, brand and corporate account activities to deliver commercial targets. This role owns both digital direct channel performance and corporate stakeholder engagement.
主要职责
直销网站营收达成
负责直销网站的销售KPI及营收目标；制定并执行在线营销方案，以提升流量、转化率及复购营收。
监控网站运营指标，分析用户行为及活动ROI，持续优化产品展示、促销策略、用户体验及转化漏斗。
与产品、运营及数字化团队协作，推出在线活动、促销及季节性营销计划，确保销售目标达成。
品牌营销与推广
制定并执行区域品牌策略及品牌激活计划，以强化目标市场中的品牌知名度和定位。
管理品牌资产、公关内容、社交媒体、线上/线下品牌活动及合作营销项目。
确保所有数字触点、企业沟通及面向客户的物料中，品牌信息保持一致性和连贯性。
企业客户关系管理与业务拓展
维护并深化与重点企业客户及行业合作伙伴的关系；担任企业客户在品牌与商务对接方面的主要联络人。
发掘新的企业合作机会，撰写合作方案，协调跨团队资源以落地联合项目，并维护高价值客户的留存。
处理企业客户的咨询、利益相关方沟通及升级后的客户事务，确保客户满意度和忠诚度。
跨职能协同与汇报
与销售、产品、运营及区域团队紧密合作，确保营销活动与商业重点方向一致。
定期编制绩效报告，涵盖网站销售数据、品牌活动成效、企业客户动态及商机储备情况，供管理层审阅。
根据需要，支持企业内外部沟通、媒体联络及利益相关方对接工作。
任职要求
市场营销、销售、工商管理、传播学或相关专业本科及以上学历。
4年以上市场、企业关系、数字直销或B2B客户管理相关工作经验；有旅游、酒店或汽车租赁行业经验者优先。
具备达成数字直销渠道销售目标及策划执行全流程品牌活动的成功经验。
较强的企业客户管理、谈判及合作伙伴关系拓展能力。
优秀的中英文书面及口头沟通能力。
具备数据驱动思维，能够解读绩效数据并相应调整策略。
能够适应快节奏、矩阵式的国际组织工作环境。
福利与待遇
具有竞争力的薪资
全职长期职位
Avis Budget Group全球租车员工折扣
提供相关培训，助您达成目标、充分发挥潜力
Key Responsibilities
- Direct Sales Website Revenue Delivery
Own sales KPIs and revenue targets for the direct sales website; develop and execute online marketing initiatives to boost traffic, conversion and repeat revenue.
Monitor website performance metrics, analyse user behavior and campaign ROI, and continuously optimize product listing, promotions, UX and conversion funnels.
Collaborate with product, operations and digital teams to launch online campaigns, promotions and seasonal activities to hit sales targets.
-Brand Marketing & Promotion
Develop and execute regional brand strategy and brand activation plans to strengthen brand awareness and positioning in target markets.
Manage brand assets, PR content, social media, offline/online brand events, and partnership marketing activities.
Ensure consistent brand messaging across all digital touchpoints, corporate communications and client-facing materials.
-Corporate Client Relationship Management & Business Development
Maintain and nurture relationships with key corporate clients and industry partners; act as the primary brand & commercial liaison for corporate accounts.
Identify new corporate cooperation opportunities, draft partnership proposals, coordinate cross-team resources to deliver joint programmes and retain high-value accounts.
Handle corporate inquiries, stakeholder communications and escalated client matters to maintain satisfaction and loyalty.
-Cross-Functional Alignment & Reporting
Work closely with sales, product, operations and regional teams to align marketing activities with commercial priorities.
Prepare regular performance reports covering website sales, brand campaign results, corporate account updates and pipeline status for leadership review.
Support corporate communications, media liaison and stakeholder outreach as required.
Requirements
Bachelor’s degree or above in Marketing, Sales，Business Administration, Communications or related fields.
4+ years relevant experience in marketing, corporate relations, digital direct sales or B2B client management; travel/hospitality/auto rental industry experience is highly preferred.
Proven track record of delivering digital direct channel sales targets and running end-to-end brand campaigns.
Strong corporate client management, negotiation and partnership development capability.
Excellent written and verbal communication skills in both English and Mandarin.
Data-driven mindset, able to interpret performance data and adjust tactics accordingly.
Comfortable working in a fast-paced, matrixed international organization.
Benefits and Perks
Competitive Salary
Fulltime Permanent position
Employee discounts on car rental across Avis Budget Group
Training provided to help you achieve your goals & reach your potential
关于Avis Budget Group
我们不只是租车。我们正在改变人们的出行方式。通过旗下享誉全球的品牌——Avis、Budget、Zipcar和Apex——我们引领着全球出行行业的发展方向。
我们的品牌构建了一个出行生态系统，覆盖约180个国家的11,000多个网点。凭借70余年在全球车队管理方面的经验，以及全球规模最大的互联汽车车队之一，我们致力于创新，推动未来出行不断向前发展。
在Avis Budget Group，您将加入一支由目标明确、追求卓越的成员组成的优秀团队。我们齐心协力，通过创新的、以客户为中心的出行解决方案，共同塑造交通出行的未来。
我们以绩效为导向的企业文化，促进员工成长、追求卓越。通过提供强有力的领导力、全面的培训、合适的工具以及有意义的奖励，我们相互赋能，让每个人都能够发挥出最佳表现。我们为能够对同事、客户以及我们运营所在社区的生活产生积极影响而感到自豪。
Avis Budget Group是一家“机会均等的雇主”（Equal Opportunity Employer）。所有符合条件的申请人，无论种族、肤色、宗教信仰、性别、性取向、性别认同、国籍或退伍军人身份，都将获得录用考虑，且不会因残疾而受到歧视。我们的“和解行动计划”（Reconciliation Action Plan）帮助我们更深入地理解自身的影响力范围，以及我们为推动进步所能做出的独特贡献。
About Avis Budget Group
We don't just rent cars. We're changing the way people move. Across our world-famous brands - Avis, Budget, Zipcar, and Apex - we're leading the way for the global mobility industry.
Our brands represent a mobility ecosystem of more than 11,000 locations in approximately 180 countries. With more than 70 years of experience in managing global fleets and with one of the largest fleets of connected cars in the world, we are committed to innovation and are moving the future of mobility forward.
At Avis Budget Group, you’ll be joining a great team of driven individuals, united by purpose and performance. Together, we’re shaping the future of transportation through innovative, customer-focused mobility solutions.
Our performance-driven culture fosters growth and excellence. We empower each other to perform at our best by providing strong leadership, comprehensive training, the right tools, and meaningful rewards. We’re proud to make a positive impact on the lives of our colleagues, customers, and the communities in which we operate.
Avis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.  Our Reconciliation Action Plan enables us to deepen our understanding of its sphere of influence and the unique contribution we can make to lead progress.
Shanghai
China