Senior Product Marketing Manager, GTM… at AvidXchange,… · Location…

About the Role We are looking for a rare operator strategist: someone who can develop the full go-to-market blueprint for our supplier network within the accounts payable (AP) process — and then roll up their sleeves to execute it. This role sits at the intersection of product, marketing, sales, and finance, and serves as the connective tissue in how we scale supplier onboarding, adoption, and network-driven value as we expand upmarket. You will define how supplier network capabilities are positioned, packaged, sold, and launched, balancing the needs of a two‑sided network: AP teams buying the platform and suppliers engaging with it. This is a high-impact, high-visibility role with direct influence on growth and revenue outcomes. What You'll Own Market Strategy & Segmentation Define and maintain TAM / SAM / SOM models for Supplier Network opportunities, including supplier counts, payment volumes, and monetization potential Define and continuously refine Ideal Customer Profiles (ICPs) for suppliers based on size, industry, payment preferences, and enablement readiness Identify whitespace opportunities to expand supplier adoption and penetration Lead competitive analysis focused on supplier networks, payment acceptance models, differentiation strategies, and market positioning advantages Positioning & Messaging Own positioning and messaging for Supplier Network capabilities within the AP workflow Develop clear value propositions for: Buyers (faster onboarding, higher digital payment adoption, visibility and control) Suppliers (faster payment, choice, reduced friction, scalable acceptance) Articulate network effects and benefits in a way Sales and customers can easily understand Pricing, Packaging & Promotions Partner with Product and Finance to define pricing and packaging tied to supplier network value Design promotional offers, deal structures, and competitive win-back programs in collaboration with Sales Help establish clear GTM guardrails around network monetization and incentives Go-to-Market Execution Lead end-to-end GTM planning and launches for supplier network features and programs Develop launch playbooks aligned across Product, Marketing, Sales, Customer Success, and Revenue Operations Define and track success metrics tied to network health and adoption (e.g., activation, engagement, penetration) and iterate GTM strategy based on pipeline and win/loss data Sales Enablement Develop sales narratives, pitch frameworks, and ROI tools focused on selling network value Enable Sales to confidently position supplier experience and adoption Partner with Sales Enablement to operationalize content Cross-Functional Leadership Align stakeholders on GTM strategy, prioritization, and readiness before every launch or campaign Act as the GTM quarterback for Supplier Network initiatives across Product, Sales, Finance, Demand Gen, Rev Ops, and Marketing Present GTM plans, adoption insights, and performance results to executive leadership Who You Are The Profile We're Looking For MBA preferred; highly analytical and comfortable in spreadsheets as much as slide decks You understand GTM holistically — not just marketing, but how it connects to sales motion, pipeline generation, and revenue outcomes You're a strategic thinker who executes; you don't hand work off — you build it, ship it, and measure it You move fast. You thrive in environments where speed matters and ambiguity is the norm You're competitive by nature — you study the market, know the players, and are motivated to win You aspire to a Chief Strategy Officer, CMO, or CRO seat and see this role as your proving ground Required Qualifications 5–8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role at a B2B SaaS company Demonstrated experience owning positioning, messaging, and launch execution — not just contributing to them Strong analytical skills: comfortable with TAM modeling, cohort analysis, win/loss analysis, and pipeline metrics Experience developing sales enablement materials that are actually used by reps (scripts, battle cards, ROI tools) Proven cross-functional leadership: you've aligned sales, product, and finance behind a GTM plan Fintech, payments, AP automation, or CFO-persona experience is a strong plus MBA from a top-tier program preferred; exceptional candidates without an MBA will be considered Why This Role, Why Now Supplier experience and network scale are core differentiators in AP buying decisions You’ll own a foundational growth lever with direct impact on revenue and expansion High executive visibility with real ownership, not just influence A career‑defining opportunity for candidates on a path toward CMO, CRO, or Chief Strategy Officer roles About AvidXchange AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a GreatPlace to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®. Who you are: A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown. Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships. Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential. What you’ll get: AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place. AvidXers enjoy: 18 days PTO* 11 Holidays (8 company recognized & 3 floating holidays) 16 hours per year of paid Volunteer Time Off (VTO) Competitive Healthcare High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage 100% AvidXchange paid Dental Base Plan Coverage 100% AvidXchange paid Life Insurance 100% AvidXchange paid Long-Term Disability 100% AvidXchange paid Short-Term Disability Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2% Parental Leave: 8 weeks 100% paid by AvidXchange** Discounts on Pet, Home, and Auto insurance WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more Onsite gym fitness center, yoga studio, and basketball court Tuition Reimbursement up to the federal maximum of $5,250*** Hybrid Workplace Flexibility Free parking *Fully granted from beginning of year, pro-rated if hired mid-year **Must be full-time for at least 3 months ***Must be full-time for at least one year Equal Employment Opportunity AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.