SEO Analyst at Avalon Productions in Calicut, Kerala

Are you passionate about SEO, digital marketing, and helping brands improve their online visibility? Avalon Productions Pvt. Ltd. is looking for a motivated and analytical SEO Analyst to join our team. The ideal candidate should have a good understanding of SEO practices and be interested in working on real client projects across different industries.

Responsibilities:

* Conduct comprehensive keyword research and identify opportunities to improve organic search visibility.

* Perform on-page SEO activities including title tags, meta descriptions, headings, URLs, internal linking, and content optimisation.

* Analyse website performance and identify SEO issues and areas for improvement.

* Develop and implement SEO strategies to improve organic rankings, traffic, and website visibility.

* Monitor keyword rankings, organic traffic, impressions, clicks, conversions, and other SEO KPIs.

* Use tools such as Google Search Console, Google Analytics, Google Keyword Planner, and other SEO platforms to analyse performance.

* Conduct competitor and SERP analysis to identify content gaps and ranking opportunities.

* Plan and optimise SEO-friendly website content, blogs, landing pages, and other digital content.

* Coordinate with content writers, designers, and web developers to ensure SEO best practices are implemented.

* Assist with technical SEO activities, including website audits, crawlability, indexing, site structure, page speed, and broken links.

* Support local SEO activities, including Google Business Profile optimisation and local search visibility.

* Assist with off-page SEO and link-building activities where required.

* Prepare monthly SEO performance reports and provide actionable insights and recommendations.

* Stay updated with Google algorithm updates, search trends, AI search, and emerging *GEO (Generative Engine Optimisation)* practices.

* Continuously research new SEO techniques, tools, and strategies to improve client performance.

Qualifications:

* Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

* Good understanding of SEO principles and best practices.

* Knowledge of keyword research, on-page SEO, technical SEO, and off-page SEO.

* Familiarity with Google Analytics, Google Search Console, and SEO tools.

* Knowledge of tools such as Semrush, Ahrefs, Ubersuggest, Screaming Frog, or similar platforms will be an advantage.

* Strong analytical and problem-solving skills.

* Excellent attention to detail.

* Good written and verbal communication skills.

* Ability to work independently and collaboratively with creative, content, and development teams.

* Willingness to learn and adapt to changes in search algorithms and digital marketing trends.

Benefits:

* Competitive salary package.

* Opportunities for career growth and professional development.

* Hands-on experience with real client projects.

* Exposure to SEO, digital marketing, content strategy, and AI-driven search.

* Opportunity to work across different brands and industries.

* Collaborative and creative work environment.

* Learning opportunities with an experienced digital marketing and creative team.

Who Can Apply?

Candidates with 1 - 2 years of experience in SEO or digital marketing can apply. Freshers with relevant certifications, internships, academic projects, or practical knowledge of SEO may also be considered.

If you are a self-motivated and analytical individual with a passion for SEO and digital marketing, we would love to hear from you. Join Avalon Productions and build your career while working on diverse digital and creative projects.

Pay: From ₹15,000.00 per month

Work Location: In person