Fintech Brand Marketing Manager at Austin Capital Bank in Austin, TX

Austin Capital Bank is a nationally recognized, tech-forward, and AI driven financial institution on a mission to financially empower and protect consumers and small business owners across America. We operate two high-growth divisions:

• Branded Products — Consumer and SMB fintech brands including CreditStrong, FortKnox.Bank, and an exciting stealth product currently in development.
• Banking-as-a-Service (BaaS) — A robust platform sponsorship infrastructure supporting emerging fintech partners.

Our credentials speak for themselves:

• 7-time consecutive Inc. 5000 honoree
• Previous top-performing bank in the nation
• 2026 FedFis Most Innovative Banks in America award recipient

 We are looking for a sharp, self-motivated, AI forward Fintech Brand Marketing Manager to own marketing strategy and execution for one or more of our Branded Products. This is not a seat-warmer role.
You will operate as a player/manager — leading with vision while rolling up your sleeves as a strong individual contributor. You will coordinate internal teams and external agency partners while driving real outcomes: brand awareness, customer acquisition, and measurable growth.
The ideal candidate bridges complex financial products with compelling, user-centric marketing — building trust and adoption for digital financial services that genuinely change people's financial lives.

Brand Strategy & Positioning

• Define and steward the brand strategy, positioning, messaging framework, and visual identity guidelines for assigned products.
• Translate complex fintech capabilities into clear, compelling consumer narratives that build trust and differentiation.
• Conduct ongoing competitive analysis and market research to identify whitespace opportunities and positioning advantages.

Marketing Planning & Execution

• Develop and execute comprehensive, multi-channel marketing plans encompassing both paid and organic channels.
• Manage campaigns across: Paid Social, Organic Social, App Store Optimization (ASO), Search (SEO/GEO), Direct Mail (DTC), OOH, Connected TV/Streaming, UGC, Influencer, and Email.
• Leverage data and consumer insights to continuously test, optimize, and improve campaign performance.
• Drive efficient customer acquisition — balancing growth velocity with disciplined CAC management.

Leadership & Collaboration

• Serve as the brand champion across cross-functional teams including Product, Engineering, Compliance, Customer Success, and Executive leadership.
• Lead creative development from concept through production — writing briefs, providing feedback, and ensuring brand integrity.
• Present strategy, results, and recommendations clearly to senior stakeholders and executive leadership.
• Champion a culture of intellectual curiosity, accountability, and honest feedback within the marketing function.

Performance & Analytics

• Own brand and marketing KPIs: awareness metrics, CAC, LTV, conversion rates, ROAS, share of voice, and NPS.
• Translate performance data into clear narratives that drive strategic decisions.
• Establish testing frameworks (A/B, multivariate) to continuously improve messaging and creative.

 

Required Experience

• 3+ years of brand marketing experience, with at least 2 years in fintech, financial services, or a highly regulated consumer tech category.
• Demonstrated track record of building or scaling a consumer or small business brand — from strategy through execution.
• Fluency in digital marketing channels: paid social, search, SEO/GEO, programmatic CTV, email, and app store.
• Proficiency with analytics platforms (Google Analytics, Looker, or similar) and paid media dashboards.
• Experience working in lean, fast-paced environments where you own outcomes, not just activities.

 Skills matter. But character is what makes someone exceptional at Austin Capital Bank. We're looking for someone who embodies:

• Intellectually Curious — You study your customers, your market, and your competitors obsessively. You ask better questions than most people have answers for.
• Genuinely Honest — You share real assessments — not just what people want to hear. You flag problems early. You own mistakes and fix them.
• Intrinsically Motivated — You don't need external pressure to do great work. You're unsatisfied with "good enough" and you can articulate exactly why.
• A Clear Communicator — You can write a compelling creative brief and present to executive management in the same week. Your ideas land.
• Commercially Sharp — You understand that beautiful brand work that doesn't convert is a luxury we don't have. You think in terms of growth and ROI.
• Collaborative but Decisive — You seek input broadly and decide clearly. You don't confuse consensus with leadership.

 

• Build brands that matter — our products help real people build credit, protect their finances, and achieve stability.
• Own your work — high autonomy, high accountability, and a seat at the table from day one.
• Grow fast — we're a 7x Inc. 5000 company that moves quickly, rewards performance, and promotes from within.
• Work with great people — we hire for intelligence and integrity, and it shows in every meeting.
• Austin-based — join a thriving team in one of the best cities in America for tech and innovation.