Sales Development Representative (SDR) - Enterprise at Auror · Denver

About Auror

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 12 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We’re using technology for good. 

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

We're also embracing the potential of AI to supercharge our impact—whether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function.

The Role

Auror is expanding our Enterprise sales team and looking for a high-performing SDR with a strong track record of outbound pipeline generation. In this role, you’ll engage high-value organizations across North America and fully own outbound execution through self-managed sequences, cold calling, and effective use of our internal tools and systems.

You’ll work with the growth team to  identify the right accounts, craft targeted sequences, and create qualified opportunities that progress into late-stage pipeline. You’ll also partner closely with Enterprise Account Executives and collaborate cross-functionally to ensure your outreach aligns with active GTM campaigns, messaging, and timing—all while maintaining clear ownership of the outbound motion within the SDR team.

This role is based in Denver with a hybrid work model, or can be performed remotely from most U.S. states.

Practically this will involve: 

Outbound & Pipeline Generation

• Work with the growth team to drive top-of-funnel activity, while owning outbound activities and opportunity conversion for Enterprise and large mid-market accounts.
• Build high quality pipeline using smart, multichannel sequencing across email, phone, LinkedIn, and video
• Use HubSpot and other sales/marketing automation tools to build, optimize, and analyze sequences and workflows
• Utilize AI tools and AI-powered workflows to perform comprehensive account research and deliver tailored outreach aligned to each persona’s workflows and business priorities.
• Book qualified meetings that convert into real opportunities
• Partner with AEs on target lists, account strategies, and multi-threaded outreach
• Continuously refine outbound messaging based on conversion data, performance insights, and campaign alignment

Marketing & Cross-Functional Collaboration

• Collaborate with Marketing and Growth for visibility into campaigns, messaging, and GTM timing—ensuring alignment while maintaining SDR ownership of outbound execution
• Participate in weekly Marketing–Sales sessions to stay aligned on priorities, campaigns, and target accounts
• Provide ongoing lead-quality feedback to the Demand Gen team to improve inbound, outbound, and campaign performance
• Utilize sequences, automations, and operational frameworks developed by Marketing Ops for consistent, scalable outbound prospecting
• Collaborate with Marketing Ops on attribution tracking to ensure accurate measurement of shared campaign effectiveness

Metrics & Attribution

• Maintain clean and accurate notes, contacts, and activities in HubSpot
• Share responsibility between marketing and sales for key funnel metrics such as lead-to-opportunity conversion—not only activity volume
• Contribute to a multi-touch attribution model focused on the entire buyer journey rather than “sales vs. marketing” ownership
• Consistently achieve monthly SQO and pipeline creation targets

This role reports to Trevor Symons, VP, Sales - North America

Sales and GTM leader with a track record of building high-performing teams, scaling revenue functions, and delivering growth across SaaS and services businesses. Over the last decade, I’ve led go-to-market strategy, learning and development, and revenue enablement programs across multiple verticals. I’ve overhauled sales processes, implemented automation across tech stacks, negotiated vendor partnerships, and built marketing strategies that directly contributed to pipeline velocity and brand strength. I’m driven by operational rigor, clarity of purpose, and building systems that enable teams to win at scale.
At Auror, I lead North America sales with a mission to reduce violent retail crime by 50% over the next five years. Our platform connects retailers and law enforcement to prevent organized retail crime and make frontline teams and communities safer.

Requirements

• Proven track record generating outbound pipeline for Enterprise or large mid-market accounts
• Expertise in sequencing and outbound execution using HubSpot, Outreach, SalesLoft, or similar platforms
• Skilled in research and personalization without slowing down execution velocity
• Comfortable reaching out to Directors, VPs, and senior operators across industries
• Strong, clear, and confident communication across email, phone, and LinkedIn
• Data-driven, competitive, and motivated by experimentation and continuous improvement
• Resilient, curious, and comfortable balancing autonomy with cross-functional collaboration
• Experience in SaaS, large retailers, public safety, or operations tech is a plus

We are looking for people who demonstrate a strong alignment to our Guiding Principles (you can find these on our Careers page).

Auror is committed to providing an inclusive and accessible application process to all candidates and we are actively working to improve diversity within the tech industry. We celebrate diversity and inclusiveness at Auror, regardless of (but not limited to) race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.

If you need adjustments to any part of our recruitment process because of accessibility reasons, please do not hesitate to let us know during the application process. We will work with you to identify adjustments that will allow you to perform at your best.

Benefits

• Competitive salary range: $95 - 110K USD on-target earnings
• Employee share scheme: You’ll own part of a company making a real difference!
• Flexibility: We are hard-working and outcome focused, but recognise there is more to life than work. We promote a healthy work/life blend.
• Shorter work weeks (at full pay): Everyone gets Friday afternoons off, so you can start your weekend early, and do more of whatever it is that makes you happy.
• Health Care Plan (Medical, Dental & Vision): Auror covers 100% of the cost of your health insurance plan with Anthem & Metlife. 
• Focus on mental and physical health: We understand how vital our health is and have policies to support your wellness, including: Wellness Days, and up to $500 USD, for expert sessions every year.
• Family-friendly: We offer comprehensive paid parental leave - 12 weeks for birth parents and 6 weeks for non-birth parents following birth, adoption, or surrogacy, available to all Aurors from day one.
• Personal growth: We support our team to participate in courses, conferences, or events that will help them develop their skills.
• Team love: We have regular team lunches and social events where most (if not all) activities are during work hours.

What are the next steps:

If you’re excited about our mission and you have the experience and a passion for this role, please hit “Apply”.

If you’re not sure that you tick all the boxes but feel you’re close to what we’re looking for, please apply anyway! We’re proud that Auror is a place where everyone can learn and grow so we’d love to hear from you.

You'll be asked to submit a cover letter as part of your application. While this is optional we do encourage it, as we find cover letters can tell a story that resumes alone often cannot. Our hiring team love to understand what attracted you to this role and why you are excited about the opportunity to join Auror.

Once you apply, you’ll hear from us to acknowledge your application. If you have questions about any of the above, or if you have any accessibility requirements, we’ll be able to help you from there.

The deadline for applications is 23 March 2026