Digital Fan Engagement Intern at Athletes Unlimited in New York, NY

Named one of Sports Business Journal's Best Places to Work in Sports (2024/2025), Athletes Unlimited owns and operates professional women’s sports leagues featuring world-class competition and fan experience. 

This summer, Athletes Unlimited invites rising college seniors to become a part of an exciting softball season! As the Athletes Unlimited Softball League debuts our city-based model this year, you’ll work alongside our team to support the success of this inaugural season. Our five-week internship program is designed to enrich your professional toolkit through hands-on projects and workshops, with the goal of providing the skills and confidence to build your career in this industry.

During your time with us, you will:

• Gain Real-World Experience: Work on live projects that will directly impact AU’s overall goals under the mentorship of an AU employee
• Engage with Senior Leaders: Get direct access to and insights from the executives shaping the future of our leagues
• Develop Professionally: Develop and refine your skill set through project based work and professional workshops, culminating in a capstone project and presentation

Project Dates: June 29, 2026 - July 31, 2026

Expected Hours: 25 hours/wk

Department Overview

Digital Fan Engagement’s mission is to grow audiences, strengthen engagement, and provide actionable insights to the broader organization. Our focus in 2026 is to utilize our unified, data-informed foundation to drive growth, optimize performance, and unlock new value for partners, internal stakeholders, and fans.

As the website team, our goal is to provide an engaging digital hub of information for all the Athletes Unlimited leagues. On both auprosports.com and theausl.com, our strategy to drive commercial growth and convert casual fans to league-loyalists includes building brand awareness through storytelling, generating leads through fan activations, and deploying web enhancements to improve the user experience.

Project Overview

Build and promote a new category of pages for the AUSL teams. The content focus will be on creating individual team pages about each team’s Impact and community activations from their 2025 and 2026 seasons.

Brainstorm and ideate with other AU stakeholders around the past and current Impact and community projects. Study current AU brand and web toolkit, as well as other leagues for inspiration. Review current search engine optimization (SEO) and generative engine optimization (GEO) best practices when writing content. Create the framework for the pages within theausl.com and collaborate with AU staff to develop an initial promotional plan for their launch, including a fan activation.

• Digital Systems: Semrush, Wordpress, WIT, DataTalks

Capstone will include presenting one of the team’s pages, highlighting the digital strategies used when developing, creating and promoting each team’s page, as well as potential next steps for Causes during All-Star Cup.

This project will provide additional touchpoints for fans to highlight each team’s work in their local markets, which will grow our digital presence locally and drive more traffic. 

At the end of the project, theausl.com will have the framework for new team-specific pages to attract new and existing fans to the site. It will also help display how each team embodies Athletes Unlimited’s mission of inclusivity and bringing fans closer to the game both on and off the field.

The Digital Fan Engagement Intern will report to Cora Letteri, Associate Director, Digital Media.

Other Responsibilities

• Collaborate on AUSL game WIT activations
• Shadow game monitoring (1-2x per internship)
• Supporting in season reporting for the website