Associate Director - Media and Advertising at AT&T in Dallas, TX

Associate Director - Media and Advertising Location: Dallas, Texas Work Schedule:  This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered Work Location: Dallas, TX Overall Purpose: The Associate Director of Media & Advertising is responsible for leading the end-to-end strategy, execution, and optimization of digital advertising and campaign operations across the Currently consumer-facing digital properties – including Currently.com, consumer email and portal experiences, and ATT.com. This role serves as the business lead for AT&T’s strategic partnership with Yahoo, owning joint monetization plans and ad stack performance. The Associate Director is also responsible for defining requirements for performance reporting and is a key stakeholder in consumer product operations. This position will lead advertising operations and reporting & analytics with a focus on improving average revenue per user, increasing user engagement, and driving advertising demand stability. This is a high-impact, results-oriented role that blends business leadership, partner management, and digital media expertise. The ideal candidate will bring deep experience in ad monetization, campaign execution, ad stack development, and digital content strategy—along with a proven ability to work cross-functionally and influence both internal teams and external partners to optimize digital experiences. Key Roles and Responsibilities: Manage and develop a team of advertising and product experts, fostering an environment of collaboration and excellence. Act as the primary business lead and counterpart to Yahoo for Currently, managing the collaborative advertising and operational roadmap across Currently.com, AT&T’s portal and email experiences, and ATT.com. Own advertising monetization strategy and campaign execution across AT&T’s digital properties, with a focus on increasing ARPU, user engagement, and revenue contribution from digital media. Develop and manage an ongoing pipeline of campaign and advertising initiatives in collaboration with Yahoo, including new ad product testing, performance optimization, and operational improvements. Oversee site performance reporting, user engagement trends, campaign analytics, and yield analysis to evaluate advertising effectiveness, identify UX and performance concerns, and adjust levers in real-time. Collaborate with internal stakeholders—including Media, Marketing, Finance, Legal, Product, and Analytics—to ensure campaign success, revenue alignment, and strategic integration. Expand and enhance the analytic product suite to provide UX recommendations and early warnings for technical or performance issues impacting consumer product operations Ensure operational excellence and partner accountability through consistent measurement, forecasting, and reporting on advertising KPIs.  Own relationship with internal partners for all AT&T FP&A activities. Represent AT&T’s digital media business interests in senior leadership forums and external partner conversations, providing strategic insights and influencing future roadmap development. Supervisor: Yes Compensation: Our Associate Director earn between $158,200 - $237,400 USD annually. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Perks and Benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond state and local law requirements Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness, accident, hospital indemnity, group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone services Why Join Us: A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformative projects surrounded by trailblazing industry leaders. You’ll be empowered to go above and beyond, making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. Regardless of your career trajectory, you’ll be rewarded by the impact you make in the lives of millions. Equal Opportunity Employer: AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state, and local laws. Ready to make a difference with AT&T? Apply today. Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $158,200.00 - $237,400.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.