Senior Marketing Manager - Australia at Assurant in Victoria

Senior Marketing Manager - Australia

Location: Victoria

Why work with Assurant?

Everyone at Assurant, no matter their role, their skills, or where they’re located around the world, is united by our uncompromising values and culture. You’ll bring innovative thought, and a passion for exceptional customer & client partnering to everything you do.

With more than 100 years’ industry expertise, we are trusted by over 300 million consumers worldwide. We support global businesses that are advancing the connected world for their customers, making technology more accessible and eco-friendly.

Some of the benefits you'll get working at Assurant include:

• International and Local mentoring programs
• Two recharge days, and a cultural day annually to support work/life balance and celebrating what's important to you
• Discounted Employee Share Purchase Program
• Diversity panels and employee resource groups
• 10 weeks company paid parental leave including superannuation contributions while on unpaid leave
• Development programs and support for higher education
• Novated vehicle leasing
• Volunteering leave to give back to the communities we serve

What's the role about?

The Senior Marketing Manager serves as the strategic marketing lead for Australia - accountable for developing and guiding the local-level marketing strategy and plan. Based in our Hawthorn office and reporting to the Regional Director, Marketing Strategy, this individual contributor role functions as the voice of the local market within the broader region and marketing organization, ensuring that marketing efforts reflect local realities, client and customer needs, and commercial priorities. Some of your key role responsibilities include:

Marketing Strategy & Planning

• Develop and lead the country‑level marketing strategy and annual plan.
• Align local marketing priorities with commercial goals and regional/global initiatives.
• Partner with in‑country executives and sales leaders to identify marketing needs and opportunities.
• Drive quarterly and annual planning cycles, ensuring effective prioritization and resource alignment.
• Provide visibility into local marketing activities and performance.

Regional Insights & Market Expertise

• Gather and apply marketing‑relevant consumer, industry, and market insights.
• Serve as the local expert contributing to regional/global research projects.
• Monitor competitor activity, market trends, and media behaviours.
• Ensure messaging and content are locally relevant and compliant.

Sales Enablement & Strategic Positioning

• Shape B2B sales and positioning materials to reflect local market dynamics.
• Support commercial teams with high‑impact bids, proposals, and RFPs.
• Guide long‑term positioning strategies that support client growth and retention.
• Coordinate translation, adaptation, and refinement of sales content.
• Support industry events and local market presence.

Marketing Execution & Delivery

• Lead the execution of campaigns and marketing initiatives for Australia
• Work cross‑functionally with regional and global marketing teams to execute effectively.
• Track KPIs and performance metrics to ensure outcomes are achieved.

Go‑to‑Market Support & B2B2C Growth

• Partner with Growth Marketing and local teams to deliver client GTM initiatives.
• Coordinate compliance, product, and account functions to ensure effective execution.
• Shape rollout plans and content adaptation for client programmes.
• Manage translation, legal reviews, and deployment for local activation.

Does this sound like you?

• Master’s degree in Marketing, Communications, Business, or related field.
• 8+ years of progressive marketing experience, including performance marketing.
• Previous experience in insurance, FMCG, retail and/or consumer durables will be highly regarded.
• Proven success in developing and delivering strategic marketing plans.
• Strong understanding of digital marketing, analytics, and insight‑driven decision‑making.
• Excellent project management, communication, and stakeholder skills, including across different regions and time zones.
• Demonstrated ability to operate independently in a matrixed, fast‑paced environment.
• Strong collaboration skills and a solutions-oriented mindset - able to navigate ambiguity and drive alignment across functions.

If you’re a strategic marketer with strong B2C, B2B2C, and consumer insight experience - and are energized by building market‑relevant strategies in a fast‑paced, matrixed environment - this role offers the opportunity to shape how Assurant shows up in our key Australian market.

Submit your resume and cover letter detailing your experiences and suitability for the role. The successful applicant will be subject to relevant background checks such as reference checks and a police check.

At Assurant, we celebrate the differences that make us who we are. By assembling extraordinary teams from a variety of races, religions, sexual orientations, gender identities, ages, experiences, and abilities, we’re able to better reflect the global communities where we live and work. By working to remove barriers, we ensure equity for everyone. The pursuit of inclusion rests with each of us. Because it’s only by listening to and representing the unique voices of every individual that we can innovate for all.

For further information about Assurant, please visit our website at https://www.assurant.com/

Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.

What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

AI and Biometric Usage

Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video.

Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.

Job Scam Alert
Please be aware that during Assurant's application process, we will never ask for personal information such as your National ID number, bank account details, or passwords. Learn more about what to look out for and how to report a scam here.