Product Manager – Customer Profile & Identity… at ASOS · London

companyDescription We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you. We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions. jobDescription Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision‑making, and a strong team culture, while still offering the flexibility to work remotely when appropriate. Digital Product at ASOS At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets, with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product‑led organisation, where empowered, cross‑functional teams solve real customer problems through experimentation, data, and clear ownership. From identity and checkout to personalisation and fulfilment, we build platforms that scale globally and support long‑term growth. The Details We’re looking for a Product Manager to join Digital Product on a 12‑month fixed‑term contract, covering maternity leave. This role will lead our Customer Profile & Identity area - one of the most critical foundations of the ASOS digital experience. Customer Profile & Identity underpins how customers register, log in, authenticate, manage their account, and experience personalised journeys across ASOS. The work directly impacts conversion, retention, security, data quality, and regulatory compliance. You’ll be the product lead for a dedicated, cross‑functional squad, working closely with engineering, design, data, security, marketing and customer care. You’ll set clear direction, prioritise high‑impact opportunities, and balance customer experience, commercial outcomes, and risk. This is a hands‑on role for someone who enjoys autonomy, can move from strategy to delivery, and is comfortable operating in a technically complex space. What you’ll be doing Own the product vision and roadmap for Customer Profile & Identity, covering registration, login, authentication, account management and customer data foundations. Drive measurable improvements in conversion, login success, retention and customer experience, using clear success metrics and experimentation. Lead initiatives to reduce friction in registration and authentication, while maintaining strong security, privacy and compliance (GDPR, customer consent, data protection). Partner closely with engineering, design, data, security and analytics to ship high‑quality, scalable solutions. Balance short‑term commercial wins with longer‑term platform and data health. Use customer research, behavioural data and experimentation to identify opportunities, validate hypotheses and inform prioritisation. Communicate clearly and confidently with senior stakeholders, building trust through strong narratives and evidence‑based decision‑making. Stay close to industry and competitor trends in identity, authentication, personalisation and account‑based experiences, translating insight into action. qualifications About You Proven experience as a Product Manager working on customer‑facing, high‑traffic digital products, ideally within e‑commerce or consumer platforms. Experience owning foundational or platform products (e.g. identity, profile, account, payments, checkout, personalisation, data platforms). Strong understanding of customer journeys across registration, login and account management, and how friction impacts conversion and retention. Comfortable working in agile, cross‑functional teams alongside engineers, designers and analysts. Data‑driven mindset, with experience using analytics tools (e.g. Power BI, Adobe Analytics, Contentsquare, Optimizely or similar) to inform decisions and measure impact. Able to navigate technical complexity, security considerations and regulatory constraints without losing sight of the customer. Clear communicator and storyteller who can bring stakeholders along the journey and make trade‑offs explicit. Proactive, pragmatic, and comfortable taking ownership in a fast‑moving environment. additionalInformation BeneFITS’ Employee discount (hello ASOS discount!) Employee sample sales 25 days paid annual leave + an extra celebration day for a special moment Discretionary bonus scheme Private medical care scheme Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role